Why Does Growth Stall After a Private Equity Acquisition? The Marketing Leadership Gap
Growth often stalls after a PE deal because the founder who quietly ran marketing strategy steps back and nobody replaces him. How to spot and close it.
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Demand-Engine Concentration Risk: The Marketing Red Flags That Should Affect a Portfolio Company’s Valuation (2026)
Buyers price customer concentration. Almost nobody prices the concentration upstream of it: one channel, one platform, one rainmaker sourcing the pipeline. The five forms of demand-engine concentration risk, what the market actually prices, and what it ignores.
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Fractional CMO vs Full-Time CMO vs Marketing Agency: Which Model Should a B2B or PE-Backed Company Choose in 2026?
Fractional CMO, full-time CMO, interim CMO, agency or in-house team? A side-by-side comparison and a decision guide for B2B and PE-backed companies.
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How Does Marketing Affect a Private Equity Exit Multiple? Exit Readiness and the Demand-Engine Equity Story (2026)
Buyers pay a premium for durable, documented growth and discount fragile, founder-dependent growth. How marketing makes a portfolio company’s demand engine an asset that lifts the exit multiple.
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How Do You Standardize Marketing Across a Private Equity Portfolio? One Operating Model, Many Companies (2026)
Standardizing marketing across a private equity portfolio means one operating model, common tooling, metrics, and playbook, across many companies. Why it matters in a buy-and-build, and how to do it without over-standardizing.
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What Should Marketing Do in the First 100 Days After a Private Equity Acquisition? (2026)
Most private equity 100-day plans leave marketing out. Here is what the demand engine should do in the first 100 days after acquisition, phased Day 1 to Day 100, and why it matters in 2026.
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How Do You Reduce CAC Without Cutting Revenue in a Portfolio Company? The Capital-Efficient Growth Playbook for 2026
Capital-efficient growth means cutting CAC without cutting revenue, so portfolio-company growth expands margin and EBITDA. The playbook, benchmarks, and how it drives enterprise value.
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How Much of a PE Value-Creation Plan Can Marketing Deliver? The EBITDA Math (2026)
How much of a PE value-creation plan can marketing deliver? A worked EBITDA and enterprise value example for a $30M portfolio company and what to measure.
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How Should a PE Operating Partner Deploy a Fractional CMO in a Portfolio Company? (2026)
An operating partner’s playbook for a fractional CMO in a portfolio company: pick the company, scope the mandate, set the scorecard, plan the handoff.
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How Should a PE Firm Evaluate a Marketing Partner for a Portfolio Company? (2026 Checklist)
A checklist for PE operating partners choosing a marketing partner: questions to ask, evidence to demand, red flags, a scoring sheet, and contract terms.
