ABOUT THE GEISHEKER GROUP
Founded in 1998 and Built Around One Goal: B2B Revenue Growth
The Geisheker Group, Inc. is a Wisconsin-based B2B Fractional CMO agency with a unique specialty: helping B2B companies build high-volume lead generation programs and acquire ABM “dream clients,” including Fortune 1000 companies.
Peter Geisheker is a highly respected leader in the B2B digital marketing industry, serving as CEO of The Geisheker Group. With nearly three decades of experience, Peter has collaborated with numerous Silicon Valley startups and hundreds of businesses globally, helping them harness the potential of digital marketing to achieve their sales and marketing objectives.
Peter has overseen advertising budgets of over $50 million annually and has been featured in Inc. Magazine, Entrepreneur Magazine, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, CNNMoney.com, and Yahoo Finance.
RECOGNIZED MARKETING AUTHORITY — FEATURED IN
Recent B2B Client Results
Real outcomes delivered for real B2B companies across lead generation, SEO, and revenue growth.
SightCall.com
- Grew inbound leads from a few per month to 20+ leads per day
- Generated ABM leads from Fortune 1000 “dream clients”
- SEO rankings outpaced all major competitors across core content
Beonic.com
- Increased incoming leads by 240%
- Reduced cost-per-lead by more than 60%
- Sales increased 25% during COVID global lockdown
- SEO rankings surpassed all key competitors
PegEx.com
- Sales increased by over 60% through consistent incoming leads
- Reduced cost-per-lead by more than 70%
- ABM program secured major “dream client” accounts
- SEO rankings outpaced competitors across all key terms
How a Fractional CMO Helps Your B2B Company Grow
A fractional CMO provides senior-level marketing leadership without the cost of a full-time executive — giving your company the strategic direction needed to scale.
1. Marketing Strategy Development
An experienced fractional CMO brings methodology and outside perspective to build a data-driven, multi-channel marketing strategy aligned with your business goals — including ICP, competitive positioning, and KPIs.
2. Brand Messaging and Positioning
Assess and refine your current branding and messaging for greater clarity, differentiation, and customer resonance — informing content, advertising, events, and PR across every channel.
3. Marketing Organizational Design
Evaluate your current team’s skill sets and experience, then recommend adding missing capabilities through new hires or outsourced support to build a scalable marketing function.
4. Acquisition and Retention Program Audit
Review existing programs for efficiency and ROI. Assess the performance of each channel and tactic to determine where to double down and where to eliminate wasteful spending.
5. Executive Coaching
Beyond strategy and programs, fractional CMOs mentor less experienced directors and VPs — helping them level up their leadership skills and marketing expertise faster.
Why Work With a Fractional CMO?
Five primary advantages of leveraging fractional CMO support for your B2B company.
On-Demand Senior Marketing Leadership
Seasoned, executive-level marketing leadership when you don’t require — or can’t yet afford — a full-time CMO. An objective, experienced extension of your leadership team.
Flexible and Affordable
Tremendous leverage compared to a VP or CMO salary of $300K+. Capacity can flex up and down as business needs change — no long-term fixed overhead.
Objective Audit of Current Programs
An unbiased assessment of existing strategies and tactics — identifying poor-performing programs to eliminate and practical expansion efforts to pursue.
Premium Talent and Experience
Access to insights from executives who have run successful campaigns for dozens of companies. Exposure to winning marketing methods across multiple industries is invaluable for growth.
Accelerated Learning and Skill Building
Fractional CMOs coach and develop your internal marketing leaders — compressing years of learning into months and preparing your team for the next stage of scale.
Fractional CMO Impact on Key Marketing Metrics
Fractional CMO leadership directly influences improvement across five critical B2B marketing metrics.
Customer Acquisition Cost
Precise ICP targeting, stage-based segmentation, and channel monitoring yield more efficient customer gains.
Average Revenue Per Account
Refining ICP against contract value data highlights the segments and verticals to prioritize for larger deals.
Monthly Recurring Revenue
Strategies to lift expansion rates and ABM approaches to land multi-year deals directly grow recurring revenue.
Customer Lifetime Value
Loyalty and retention initiatives focused on renewals and referrals boost the total lifetime value of each customer.
Cash Flow
Continual campaign, technology, and resource optimization keeps spending accountable to measurable, productive gains.
The Ideal Fractional CMO Engagement Model
How Peter structures engagements to deliver maximum, measurable impact from day one.
GETTING STARTED
3-Month Trial Period
Work with Peter on an initial 3-month trial to confirm the right fit. If you’re pleased with performance and cultural alignment, move to a longer-term engagement of 1–3 years for deeper partnership.
STRUCTURE
Retainer Plus Project Basis
A monthly fixed-fee retainer covers core strategy and oversight hours, with budget for special one-off initiatives as needed. This balances affordability with access to expanded capacity when it matters.
CADENCE
Weekly, Quarterly & Annual Reviews
Weekly check-ins maintain momentum. Quarterly strategy reviews maximize accountability to growth targets. Annual comprehensive audits refresh the strategic roadmap aligned with your latest business plans.
Hire a Leading B2B Fractional CMO
If your company needs a highly experienced B2B Fractional CMO, consider working with Peter Geisheker. Over 20 years of experience. Proven results. Engagements starting at $1,000/month.
20+ years of B2B marketing experience. Based in Wisconsin, serving companies across the U.S.