Fractional CMO for Private Equity
Marketing Leadership for Portfolio Companies, From Diligence to Exit
Two senior CMOs who have helped companies grow into acquisitions. We assess the demand engine before you buy, fill the marketing leadership gap after you close, and build growth that holds up at exit.
The Geisheker Group and its founder have been featured in
Why Growth Stalls After an Acquisition
Many portfolio companies have no senior leader who owns marketing. The founder ran it, or a junior marketer and an agency keep the lights on. After the deal, the growth plan assumes a demand engine that nobody is accountable for.
A full-time CMO search takes months and costs $300K to $550K in the first year. We step in within weeks, lead the team and vendors you already have, and build the engine your value creation plan depends on. Read the full analysis
Where We Create Value
Marketing leadership matched to where the company is in your investment cycle.
Before You Buy
Marketing Due Diligence
Find out where the target’s pipeline really comes from, how concentrated it is, and whether CAC and the team can support your growth plan.
After You Close
The First 100 Days
Install senior marketing leadership fast, stabilize the demand engine, and set the plan, budget, and reporting your operating partners need.
During the Hold
Capital-Efficient Growth
Lower CAC without cutting revenue, build predictable pipeline, and standardize how marketing is measured across the portfolio.
Before You Sell
Exit Readiness
Build a documented, diversified demand engine that buyers can underwrite, one that supports the multiple you want.
Growth That Held Up in Diligence
Legal Technology
CasePost
Michael Pecora, VP of Marketing
- Sales quadrupled to $22M in two years
- Paved the way for acquisition by LegalZoom
Pharmacy Supply, $200M Company
Growth Before a Sale
Peter Geisheker, marketing consultant
- Rebuilt the marketing strategy
- 18% sales lift that helped drive the acquisition
National Client Acquisition
Decibel (now LevelUp Law)
Both of us, as CMO/President and VP of Marketing
- 36,000+ claims generated
- 50%+ lower cost per acquisition
- #1 in 5 of 7 major national campaigns
How We Work With PE Firms and Portfolio Companies
Every option includes both of us.
For PE Firms
PE Portfolio Advisor
Custom engagement
Portfolio-level growth advisory. We assess marketing readiness across holdings, identify revenue gaps, and put a consistent growth framework in place.
Best for
- PE firms with 3 to 10 portfolio companies
- Pre and post-acquisition diligence and integration
- A consistent revenue growth framework across holdings
For a Portfolio Company
Fractional CMO Leadership
$12,000 /month and up
Both of us embedded with the management team, leading strategy, messaging, and the marketing team and vendors.
Best for
- Post-acquisition companies needing fast ramp-up
- Replacing a departed CMO or VP of Marketing
- Hitting the growth targets in your value creation plan
For Diligence or a Reset
Marketing Growth Audit
$10,000 one-time fee
A full diagnostic of the demand engine with a prioritized 90-day roadmap. Useful before close or at the start of the hold.
Includes
- Funnel and channel analysis
- Competitive positioning review
- Demand concentration and CAC review
- A practical 90-day growth roadmap
A Clear Plan From Day One
Days 1 to 30
Research and Positioning
Audit the funnel, the data, and the team. Interview customers and sales. Sharpen your ICP, positioning, and messaging, and pick the few bets worth testing.
Days 31 to 60
Build and Test
Direct your team and vendors as they build the priority programs. Launch controlled tests and put the measurement in place to read them honestly.
Days 61 to 90
Scale, Implement, Prove
Scale what is working, cut what is not, and lock in the operating cadence and reporting that tie marketing to pipeline and revenue.
Marketing Leadership, Not an Ad Agency
We do the job a full-time CMO does: set the strategy, own the message, and lead the people doing the work. We don’t run your ad campaigns or update your website ourselves. We sit above your team and agencies and hold them accountable for results.
What We Do
- Marketing strategy and growth planning
- Positioning and messaging
- Leading your internal marketing team
- Hiring, directing, and managing agencies and vendors
- Budget allocation and ROI accountability
- Measurement, reporting, and course correction
What Your Team and Vendors Do
- Build and run ad campaigns (Google, LinkedIn, Meta)
- Build and update your website and landing pages
- Design and creative production
- Day-to-day content and copywriting
- SEO implementation and technical work
- Marketing automation and CRM setup
No marketing team or agencies yet? We’ll tell you what to hire and help you pick the right vendors.
Meet Your Two Fractional CMOs
Every engagement includes both Peter and Michael. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 600+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanGet a Free Written Growth Plan for Your Portfolio Company
Hiring a fractional CMO is a big decision. So before you spend a dollar, we’ll show you exactly how we think and what we’d do for your business.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Work the Problem With You
Together we develop 5 to 10 practical ideas tailored to your business, your market, and your budget.
You Get a Written Growth Plan
The three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
More on Private Equity Marketing
How Does Marketing Affect a Private Equity Exit Multiple?
Demand-Engine Concentration Risk: The Red Flags to Look For
How Do You Standardize Marketing Across a Portfolio?
Private Equity Fractional CMO: Common Questions
Can you assess a target’s marketing before we close?
How do you work across multiple portfolio companies?
Do you replace the portfolio company’s marketing team?
What size portfolio companies do you work with?
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. We take 10 growth plan sessions a month. No obligation.
Get My Free Growth Plan