Fractional CMO Services
Two Senior Fractional CMOs for the Price of One
B2B companies, especially in technology, SaaS, and AI, hire Peter Geisheker and Michael Pecora as their fractional CMO team to lead their marketing: strategy, messaging, and management of their internal team and outside vendors. You get two senior marketing leaders for the cost of one, without the cost or risk of a full-time executive.
The Geisheker Group and its founder have been featured in
Meet Your Two Fractional CMOs
Most fractional CMO firms give you one person, part-time. Every engagement with us includes both Peter and Michael, leading your strategy, messaging, and marketing team together. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 600+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanGive Us 30 Minutes With Your Toughest Marketing Problem
Hiring a fractional CMO is a big decision. So before you spend a dollar, we’ll show you exactly how we think and what we’d do for your business.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Work the Problem With You
Together we develop 5 to 10 practical ideas tailored to your business, your market, and your budget.
You Get a Written Growth Plan
The three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
Three Ways to Work With Us
Every company is at a different stage. Every option includes both of us. Not sure which fits? Start with the free growth plan.
Marketing Strategy Advisor
Strategic Guidance on Demand
$2,000 /month and up
Ongoing access to senior marketing strategy without a full-time executive. Direct leadership to guide decisions and maximize ROI.
What’s included
- 1–2 hours of strategy guidance per week
- Regular marketing strategy sessions
- Campaign and initiative review
- SEO and inbound marketing guidance
- Demand gen strategy recommendations
- Direct email access for questions
Fractional CMO
Embedded Marketing Leadership
$12,000 /month and up
Both of us work directly with your leadership team to develop and lead the marketing strategy required to generate consistent pipeline. Two senior CMOs, one fee.
What’s included
- Demand generation strategy and oversight
- SEO and inbound marketing growth systems
- Lead generation pipeline architecture
- Marketing funnel optimization
- Marketing team and vendor management
- Campaign strategy and performance improvement
One-Time Project
Marketing Growth Audit
$10,000 one-time fee
A clear picture of your biggest marketing opportunities before committing to a monthly engagement. Delivered as a prioritized action plan.
What’s included
- Full marketing channel and strategy audit
- Competitive landscape analysis
- Prioritized growth opportunities roadmap
- CAC and pipeline efficiency review
- 60-minute strategy debrief call
- Ideal starting point before any engagement
Marketing Leadership, Not an Ad Agency
We do the job a full-time CMO does: set the strategy, own the message, and lead the people doing the work. We don’t run your ad campaigns or update your website ourselves. We sit above your team and agencies and hold them accountable for results.
What We Do
- Marketing strategy and growth planning
- Positioning and messaging
- Leading your internal marketing team
- Hiring, directing, and managing agencies and vendors
- Budget allocation and ROI accountability
- Measurement, reporting, and course correction
What Your Team and Vendors Do
- Build and run ad campaigns (Google, LinkedIn, Meta)
- Build and update your website and landing pages
- Design and creative production
- Day-to-day content and copywriting
- SEO implementation and technical work
- Marketing automation and CRM setup
No marketing team or agencies yet? We’ll tell you what to hire and help you pick the right vendors.
What You Get From Your Fractional CMO Team
Demand Generation & Pipeline Architecture
Decide where your qualified leads should come from (SEO, content, paid media, ABM, nurturing) and direct your team and vendors as they build it.
Strategy, Positioning & Messaging
Define who you sell to, why they should choose you, and what you say to them. Then build the marketing roadmap and budget that tie it to your revenue goals.
SEO & Inbound Marketing Growth
Set the search and content strategy that compounds over time, and direct the people producing it. We have driven 6X inbound lead growth through organic SEO systems that outperform paid acquisition at a fraction of the cost.
Marketing Team Leadership & Alignment
Lead and coach your internal marketing team. Hire, direct, and hold your agencies and vendors accountable. Align sales and marketing so lead quality stops being a debate.
Performance Measurement & Revenue Attribution
Define the numbers that matter (CAC, CLTV, pipeline velocity, conversion rates) and hold every channel and vendor accountable to them.
AI-Enabled Marketing Systems
We bring AI into how your team and vendors work, from content production and competitive research to campaign optimization and lead qualification.
Full-Time CMO vs. Fractional CMO
Full-Time CMO
$300K–$550K
Total first-year investment
- Base salary: $250K–$400K
- Benefits: 15–25% of salary
- Recruiter fees: $15K–$30K
- 3–6 month ramp-up at full salary
- Mis-hire risk: 2–3X annual salary
Fractional CMO Team
$24K–$240K+
Annual investment range
- Starting at $2,000/month for Advisory
- Scales with your actual needs
- No recruiter fees or equity cost
- Impact in 30 days, not 6 months
- Two senior CMOs for less than the cost of one full-time hire
Fractional CMO Services: Common Questions
What does a fractional CMO do?
Do we get both Peter and Michael?
Do you run our ads or build our website?
What size companies do you work with?
How quickly will we see results?
How do engagements start?
Marketing Leadership for B2B Companies
We work with B2B companies of every kind and go deepest in technology, SaaS, and AI.
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. We take 10 growth plan sessions a month. No obligation.
Get My Free Growth Plan