Fractional CMO for B2B Technology Companies
Turn a Technical Product Into Pipeline Executives Will Approve
Great technology does not sell itself to a buying committee. We lead your strategy, messaging, and marketing team and vendors so your market understands what you do, why it matters, and why now.
The Geisheker Group and its founder have been featured in
The Technology Marketing Problems We Fix
Messaging Written for Engineers
Your website and sales deck explain how the product works. Executives who sign the contract need to know what it changes for them.
Buying Committees That Stall
IT, security, finance, and operations all have a vote. Deals die when one of them has no reason to say yes.
Long, Unpredictable Sales Cycles
Six to twelve months from first touch to signature, and no clear view of which marketing is feeding next quarter.
Partners Who Don’t Sell You
Resellers and channel partners carry dozens of vendors. Without programs and materials, you are not the one they lead with.
Trade Shows Without a Return
Big booth budgets, a stack of badge scans, and no way to tie the spend to revenue.
Founder-Led Marketing
The founder or CTO still writes the message between product decisions, and nobody senior owns pipeline.
How We Lead Marketing for Technology Companies
Positioning Buyers Can Repeat
Translate technical capability into business outcomes, with messaging for each member of the buying committee.
ABM for Enterprise Accounts
Account-based programs aimed at the accounts that matter, the approach that helped SightCall land Fortune 1000 clients.
Channel and Partner Marketing
Co-marketing, partner enablement, and tracking of partner-sourced pipeline so resellers lead with you.
Trade Shows as a Pipeline Engine
Pre-show outreach, booked meetings, and follow-up that ties event spend to qualified opportunities.
Pipeline-First Measurement
Cost per qualified opportunity, conversion by stage, and a forecast that matches your sales cycle.
Team and Agency Leadership
Lead your marketing team, hire and manage the right agencies, and align marketing and sales around one number.
What We Have Done Inside Technology Companies
Enterprise AR Software
SightCall
Peter Geisheker, Global Director of Digital Marketing
- Inbound leads from a few per month to 20+ per day
- ABM program helped land Fortune 1000 clients
- Named one of the fastest-growing software companies in America by Inc.
Publicly Traded Analytics Company
Beonic (formerly Skyfii)
Peter Geisheker, Director of Global Marketing Operations
- 240% more inbound leads
- 60%+ lower cost per lead
- 25% sales growth during the COVID lockdown
Waste Management Software
PegEx
Peter Geisheker, Digital Marketing Director
- 60%+ sales increase
- 70%+ lower cost per lead
- Daily leads grew from 25 to 150
Plus: Peter generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP.
A Clear Plan From Day One
Days 1 to 30
Research and Positioning
Audit the funnel, the data, and the team. Interview customers and sales. Sharpen your ICP, positioning, and messaging, and pick the few bets worth testing.
Days 31 to 60
Build and Test
Direct your team and vendors as they build the priority programs. Launch controlled tests and put the measurement in place to read them honestly.
Days 61 to 90
Scale, Implement, Prove
Scale what is working, cut what is not, and lock in the operating cadence and reporting that tie marketing to pipeline and revenue.
Marketing Leadership, Not an Ad Agency
We do the job a full-time CMO does: set the strategy, own the message, and lead the people doing the work. We don’t run your ad campaigns or update your website ourselves. We sit above your team and agencies and hold them accountable for results.
What We Do
- Marketing strategy and growth planning
- Positioning and messaging
- Leading your internal marketing team
- Hiring, directing, and managing agencies and vendors
- Budget allocation and ROI accountability
- Measurement, reporting, and course correction
What Your Team and Vendors Do
- Build and run ad campaigns (Google, LinkedIn, Meta)
- Build and update your website and landing pages
- Design and creative production
- Day-to-day content and copywriting
- SEO implementation and technical work
- Marketing automation and CRM setup
No marketing team or agencies yet? We’ll tell you what to hire and help you pick the right vendors.
Meet Your Two Fractional CMOs
Every engagement includes both Peter and Michael, leading your strategy, messaging, and marketing team together. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 600+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanGet a Free Written Growth Plan for Your Technology Company
Hiring a fractional CMO is a big decision. So before you spend a dollar, we’ll show you exactly how we think and what we’d do for your business.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Work the Problem With You
Together we develop 5 to 10 practical ideas tailored to your business, your market, and your budget.
You Get a Written Growth Plan
The three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
Three Ways to Work With Us
Every option includes both of us. Not sure which fits? Start with the free growth plan.
Marketing Strategy Advisor
Strategic Guidance on Demand
$2,000 /month and up
Ongoing access to senior marketing strategy without a full-time executive. Direct leadership to guide decisions and maximize ROI.
What’s included
- 1–2 hours of strategy guidance per week
- Regular marketing strategy sessions
- Campaign and initiative review
- SEO and inbound marketing guidance
- Demand gen strategy recommendations
- Direct email access for questions
Fractional CMO
Embedded Marketing Leadership
$12,000 /month and up
Both of us work directly with your leadership team to develop and lead the marketing strategy required to generate consistent pipeline. Two senior CMOs, one fee.
What’s included
- Demand generation strategy and oversight
- SEO and inbound marketing growth systems
- Lead generation pipeline architecture
- Marketing funnel optimization
- Marketing team and vendor management
- Campaign strategy and performance improvement
One-Time Project
Marketing Growth Audit
$10,000 one-time fee
A clear picture of your biggest marketing opportunities before committing to a monthly engagement. Delivered as a prioritized action plan.
What’s included
- Full marketing channel and strategy audit
- Competitive landscape analysis
- Prioritized growth opportunities roadmap
- CAC and pipeline efficiency review
- 60-minute strategy debrief call
- Ideal starting point before any engagement
More on B2B Technology Marketing
How AI Has Changed the B2B Buying Process in 2026
Account-Targeted Programmatic Display and CTV in B2B Marketing
How to Build a B2B Marketing Channel Matrix That Drives Revenue
B2B Technology Fractional CMO: Common Questions
What kinds of technology companies do you work with?
Our product is technical. Can you market it?
Do you work with channel partners and resellers?
Will you work with our existing team and agencies?
Marketing Leadership for B2B Companies
We work with B2B companies of every kind and go deepest in technology, SaaS, and AI.
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. We take 10 growth plan sessions a month. No obligation.
Get My Free Growth Plan