Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
-
How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
-
What Actually Qualifies Someone to Call Themselves a Fractional CMO?
A fractional CMO should have already run marketing full time as a CMO or VP of Marketing at one or two organizations. Peter Geisheker…
-
Fractional CMO, Fractional CRO or Fractional CCO: Which Senior Leader Does a B2B Company Need?
A fractional CMO fixes a lead problem, a fractional CRO fixes a conversion problem, and a fractional CCO puts pricing, sales and marketing under…
-
Who Has the Final Say? A Fractional CMO Decision-Rights Matrix for CEOs
The honest answer is that the client decides everything that commits money, people, or positioning. A practical decision-rights matrix for spending, positioning, hiring, and…
-
Are Your B2B Ads Creating Demand or Taking Credit for It? An Incrementality Testing Guide
Attribution assigns credit for deals that already closed. Incrementality tests whether the advertising caused them. A practical guide to account and geographic holdouts, contamination…
-
Do You Need an AI Visibility Tool, or Something to Be Visible For?
AI visibility tools measure accurately, and measurement is not the constraint. Profound just raised $180 million at a $1.8 billion valuation, no primary study…
-
Can You Measure B2B Brand Advertising?
Gartner says 84% of companies are stuck in a brand doom loop. The fastest way out: build every brand ad with a response mechanism…
-
Who Checks the Math When AI Runs Your Ad Platforms?
Google and Meta increasingly grade their own results. Why the CRM is the better source of truth, and why it only works when sales…
-
How Do You Build a B2B Customer Expansion Marketing Plan That Grows Revenue From Existing Accounts?
A B2B customer expansion marketing plan grows revenue from existing accounts: account selection, adoption requirements, expansion triggers, five campaign designs, and a shared ownership…
-
B2B Win-Loss Analysis: What Should You Ask, and How Do You Code the Answers?
A B2B win-loss interview script and coding worksheet that separate competitor losses, no decision, poor fit, and implementation concerns, and the budget and messaging…
-
How Do You Build a B2B Marketing Revenue Forecast When Sales Cycles Last Six Months?
Marketing spend does not become revenue in the month it is spent. This is the worked model, chaining opportunity creation, win rate, deal value…
-
Why Do B2B Deals Stall After You Win Them in 2026?
49% of B2B software buyers say their CFO vetoed an already-approved purchase in the last 12 months. AI made your company easier to find…
-
What Should You Cut From Your 2027 Marketing Budget?
91% of marketers expect a bigger 2027 budget. A bigger budget poured into an unmeasured system buys more of what was already not working.…
Want this thinking applied to your business?
Get a free written growth plan from both of us. 30 minutes, no hard sell, and your plan arrives within 3 business days.
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. No hard sell on the call, and your written plan arrives within 3 business days.
Get My Free Growth Plan