Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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Is the 29% Fractional CMO Statistic Real? What Auditing 168 of My Own Pages Found (2026)
The claim that fractional CMOs deliver 29% revenue growth versus 19% is fabricated, credited to five different origins including, wrongly, The Geisheker Group. An…
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Is the CMO Role Being Eliminated in 2026? What the Title Shift Means for How You Staff Marketing
CMO tenure is 4.1 years and the title is shrinking inside the Fortune 500, but marketing is not. Here is what the CMO role’s…
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Why Do B2B Companies Sacrifice Long-Term Marketing for Short-Term Wins? (2026)
B2B companies keep cutting long-term marketing for short-term wins. The real cause is a measurement window shorter than the sales cycle, and the fix…
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Hiring Less Execution, Not Less Judgment: How to Staff a Marketing Team in 2026
The American Marketing Association’s 2026 careers data shows AI is automating marketing execution while demand for senior judgment holds steady. Companies are hiring less…
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The Bottleneck in AI Marketing Isn’t the Technology. It’s the Leader Directing It.
The real constraint on AI in marketing is not the software; it is the leader directing it. Why AI-era marketing is a judgment problem,…
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Will AI Replace the CMO? What Marketing Leadership Becomes When the Team Is Software (2026)
Marketing headcount is compressing fast, but the pattern is not extinction. Aviation went from five crew to two and stopped, while the standard for…
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Why Is It So Hard to Hire a Good CMO? The Job Changed and Hiring Did Not Catch Up (2026)
Marketing leadership is hard to hire because the job changed from creative judgment to experimental discipline and hiring still screens for the old job.…
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When Is a Fractional CMO the Wrong Hire? An Honest Look at Where the Model Fails in 2026
A fractional CMO is the wrong hire more often than the category admits. The five conditions where the model reliably fails, why the full-time…
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Commercial vs Personal Injury Law Firm Marketing: Why the Playbooks Are Completely Different in 2026
Commercial and personal injury law firms need completely different marketing playbooks: different buyers, channels, creative, and economics. What each playbook looks like, and what…
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Why Do Mid-Size Law Firms Have a Marketing Leadership Gap, and How Do You Close It? (2026)
The marketing leadership gap is the space between a mid-size firm’s marketing activity and its marketing leadership. Why firms fall into it, what senior…
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How Do Law Firms Reduce Rainmaker Dependence? Building a Predictable Client-Acquisition Engine in 2026
How law firms reduce rainmaker dependence by building a predictable, measurable client-acquisition engine that survives any one partner’s departure, with proof it works in…
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What Should a Law Firm Pay to Acquire a Client? Cost-Per-Client Economics in 2026
What should a law firm pay to acquire a client? Cost-per-client benchmarks by practice area and channel, why fewer than 10% of firms know…
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