Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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What Is a Fractional CMO for Law Firms, and Why Do Firms Need One in 2026?
A fractional CMO for law firms builds a predictable, measurable client-acquisition engine so growth stops depending on a few aging rainmakers and uncontrolled referrals.…
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Why Does Growth Stall After a Private Equity Acquisition? The Marketing Leadership Gap
Growth often stalls after a PE deal because the founder who quietly ran marketing strategy steps back and nobody replaces him. How to spot…
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Demand-Engine Concentration Risk: The Marketing Red Flags That Should Affect a Portfolio Company’s Valuation (2026)
Buyers price customer concentration. Almost nobody prices the concentration upstream of it: one channel, one platform, one rainmaker sourcing the pipeline. The five forms…
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Zero Clicks at Position Two: What AI Did to B2B Search, and What Works Now
Peter Geisheker’s own analytics: ChatGPT sent 284 sessions and produced 7 conversions. Google organic sent 1,190 and produced 8. Four times the traffic, one…
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Fractional CMO vs Full-Time CMO vs Marketing Agency: Which Model Should a B2B or PE-Backed Company Choose in 2026?
Fractional CMO, full-time CMO, interim CMO, agency or in-house team? A side-by-side comparison and a decision guide for B2B and PE-backed companies.
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How Does Marketing Affect a Private Equity Exit Multiple? Exit Readiness and the Demand-Engine Equity Story (2026)
Buyers pay a premium for durable, documented growth and discount fragile, founder-dependent growth. How marketing makes a portfolio company’s demand engine an asset that…
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How Do You Standardize Marketing Across a Private Equity Portfolio? One Operating Model, Many Companies (2026)
Standardizing marketing across a private equity portfolio means one operating model, common tooling, metrics, and playbook, across many companies. Why it matters in a…
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What Should Marketing Do in the First 100 Days After a Private Equity Acquisition? (2026)
Most private equity 100-day plans leave marketing out. Here is what the demand engine should do in the first 100 days after acquisition, phased…
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How Do You Reduce CAC Without Cutting Revenue in a Portfolio Company? The Capital-Efficient Growth Playbook for 2026
Capital-efficient growth means cutting CAC without cutting revenue, so portfolio-company growth expands margin and EBITDA. The playbook, benchmarks, and how it drives enterprise value.
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How Much of a PE Value-Creation Plan Can Marketing Deliver? The EBITDA Math (2026)
How much of a PE value-creation plan can marketing deliver? A worked EBITDA and enterprise value example for a $30M portfolio company and what…
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What Is Marketing Due Diligence? How to Assess a Target’s Demand Engine Before You Close in 2026
Marketing due diligence assesses a target’s demand engine before close: pipeline sourcing, CAC by channel, concentration risk, and whether the value-creation growth plan is…
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The Most Effective ABM Platforms for B2B Enterprise Pipeline Generation in 2026
The most effective ABM platforms for B2B enterprise pipeline in 2026: 6sense, Demandbase, ZoomInfo and alternatives, compared with selection criteria.
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