Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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How Should a PE Operating Partner Deploy a Fractional CMO in a Portfolio Company? (2026)
An operating partner’s playbook for a fractional CMO in a portfolio company: pick the company, scope the mandate, set the scorecard, plan the handoff.
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Account-Targeted Programmatic Display and CTV in B2B Marketing: The 2026 Playbook for Pipeline-Grade ROI
Account-targeted programmatic display and CTV in B2B marketing concentrate ad spend on named accounts and the buying committees inside them. This guide covers the…
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What Is Buying Committee Cartography in B2B Sales and Marketing?
Buying committee cartography is the disciplined practice of mapping every stakeholder, influence path, and engagement state inside a B2B buying group. The Geisheker Group’s…
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How Do You Build an ABM System for a B2B Company? A Step-by-Step Guide (2026)
Build a B2B ABM system in seven steps: tier accounts, map buying committees, act on intent, align sales and marketing, and measure pipeline by…
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Should B2B Companies Spend More on Direct Mail Marketing? A Fractional CMO’s 2026 Verdict
B2B direct mail produces 4.4% response rates and 161% ROI in 2026, while LinkedIn B2B CAC has surged to $3,480 per closed deal. This…
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How to Create a B2B Webinar Thousands of People in Your Target Market Want to Attend
Build a B2B webinar thousands of buyers attend: an urgent topic, speakers with their own audience, a month of promotion, and a series that…
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What Is Brand Voice? Why Most B2B Companies Get It Wrong
Most B2B marketers think “brand voice” means sounding professional, then publish copy that reads like a legal disclaimer. Here is what brand voice actually…
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Which Fractional Marketing Executive Do You Need: A Fractional CMO, VP of Marketing, or Head of Demand Generation? (2026)
Fractional CMO, VP of marketing, head of demand gen, or RevOps leader? Compare what each owns, who it reports to, and which fits your…
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How to Create a B2B Competitor Comparison: The Complete Framework for Web, Sales, and Print
A B2B competitor comparison must perform in three places at once: as an SEO web page, as a sales one-pager, and as a brochure…
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Is Marketing Attribution Dead Because of the Dark Funnel and Dark Social?
Single-source attribution is broken because 70-80% of B2B buying happens in channels analytics cannot see. What a layered measurement approach replaces it with.
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Why Are My Posts on LinkedIn Getting So Few Impressions? (The 2026 360Brew Answer)
LinkedIn posts get so few impressions in 2026 because 360Brew, a 150-billion-parameter AI model, replaced the old algorithm. Learn why reach collapsed and how…
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What Is BANT, and Does It Still Work With Buying Committees? (2026)
BANT (Budget, Authority, Need, Timeline) still works as a fast lead filter, but buying committees break its Authority test. Here is how to adapt…
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