Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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How Do You Define a Sales Qualified Lead and Write the Sales-Marketing Agreement Around It? (2026)
A practical SQL definition template: fit, intent, buying committee, and disqualifiers, plus 3 worked examples and a sample sales-marketing SLA table.
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Should You Replace B2B Outbound SDRs with AI? (The Real Answer for 2026)
Discover the real pros, cons, and top AI tools for replacing B2B outbound SDRs. Peter Geisheker’s 2026 strategic guide helps B2B CEOs decide whether…
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How to Create Authority Content on LinkedIn That Gets Thousands of Views
Learn how to create authority content on LinkedIn that gets tens of thousands of views using the LinkedIn authority content matrix and the LinkedIn…
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Is the MQL Dead? Why B2B Marketing Must Shift to SQL as Its Primary KPI
Only 13% of MQLs convert to SQLs in the average B2B funnel. Peter Geisheker explains why MQL volume is a vanity metric, and how…
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How to Show ROI When Selling B2B Products and Services
B2B buyers increasingly demand proven ROI before purchase. This guide walks through the five-step ROI proof process, five practical steps to build, package, and…
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Are B2B Sales Reps Needed In the Age of AI?
Gartner’s 2025 research found that 67% of B2B buyers prefer a rep-free buying experience, and 73% actively avoid suppliers who send irrelevant outreach. This…
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What Is the Dark Funnel in B2B Buying, and Which Channels Make It Up? (2026)
The dark funnel is the B2B research your analytics can’t see. Here are the 7 channels that make it up and how to show…
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How AI Has Changed the B2B Buying Process in 2026: What B2B Leaders Must Do
95% of B2B deals are won from a Day One shortlist formed before any seller contact, and 94% of buyers now use AI to…
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The Most Important KPIs in B2B Marketing (And the Ones You Should Stop Tracking)
Most B2B marketing teams track dozens of metrics but struggle to prove revenue impact. This guide introduces the tiered B2B KPI hierarchy, a tiered…
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How to Perform a B2B Marketing Audit (And Actually Fix What You Find)
Most B2B companies don’t have a marketing problem. They have a visibility problem. This guide explains exactly how to perform a B2B marketing audit…
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How Do You Target Your ICP in Paid Media Without Wasting Spend? (2026)
Most B2B ad waste comes from reaching the wrong accounts. How to target your ICP on LinkedIn, search, ABM and retargeting, and measure pipeline.
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How B2B Companies Make Buying Decisions: The Complete Guide for Sellers
B2B buying decisions involve 6–10 stakeholders, 6 distinct stages, and a buying journey where 80% of research happens without any vendor contact. This guide…
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