Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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How to Build a B2B Marketing Channel Matrix That Actually Drives Revenue
A B2B marketing channel matrix is a strategic framework that maps channels to buyer journey stages, content types, and measurable outcomes. This guide walks…
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How to Perform a Competitive Analysis in Digital Marketing (The B2B Strategic Guide)
A Fractional CMO’s step-by-step guide to competitive analysis in digital marketing. Learn the 5-Layer B2B Competitive Intelligence Framework to turn competitor data into smarter…
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How to Create an Effective Lead Nurture Sequence for B2B Companies
Learn how to build an effective lead nurture sequence for B2B companies, covering the 5-stage framework, cadence, lead scoring, content mapping, and KPIs that…
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How to Write a Great B2B Case Study That Actually Wins New Business
A great B2B case study isn’t a vendor brochure, it’s a transformation story built around your client’s results. This guide walks through the proof…
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What Is a Fractional CMO? The Complete Guide for B2B Companies (2026)
A fractional CMO is a senior marketing executive who leads your marketing on an ongoing, shared basis. What the role owns, how it differs,…
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How to Create a B2B Lead Attribution Model That Actually Drives Revenue Decisions
Learn how to create a B2B lead attribution model that connects every marketing touchpoint to closed revenue. This step-by-step guide covers the six major…
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The 13-Touchpoint Rule: Navigating the Complex B2B Buyer Journey in 2026
The 13-touchpoint rule describes the content layer, not the journey. Current data puts the full B2B buying journey at 88 touchpoints across 10 stakeholders…
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Why Most B2B SaaS Lead Gen Programs Fail (And How to Fix the Leak)
Why do most B2B SaaS lead gen programs fail? Most B2B SaaS lead gen programs fail because they optimize for lead volume instead of…
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What Does a Bad Senior Marketing Hire Cost? A Worked Example for B2B CEOs (2026)
A bad VP of Marketing or CMO hire can cost a B2B company over $1.8M once fees, severance, lost pipeline and team turnover are…
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What Is the Financial Case for B2B Content Marketing? (2026)
The CFO’s case for B2B content marketing: cost per lead vs paid search, a 24-month payback model, AI search citations, budget share, and how…
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How to Create a Buyer Persona for B2B Companies (2026 Step-by-Step Guide)
If your marketing feels generic (talking to everyone and converting no one) the culprit is almost always the same: you don’t have a precise,…
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How to Create an Ideal Customer Profile for B2B Companies
B2B companies are often targeting the wrong prospects, and spending real money to do it. Without a well-defined ideal customer profile (ICP), your marketing…
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