Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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How Should a PE Firm Evaluate a Marketing Partner for a Portfolio Company? (2026 Checklist)
A checklist for PE operating partners choosing a marketing partner: questions to ask, evidence to demand, red flags, a scoring sheet, and contract terms.
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Private Equity Marketing Strategy: How PE Firms Can Use Marketing to Systematically Increase Exit Value
Private equity firms are leaving money on the table. Not because of bad deals. Not because of poor financial engineering. But because they treat…
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How to Generate B2B Leads: 25 Most Effective Strategies (Online & Offline)
By Peter Geisheker, Fractional CMO | The Geisheker Group, Inc. | Updated March 13, 2026 ⚡ Quick Answer, What Is the Most Effective Way…
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B2B Content Marketing Strategy: The Complete Guide to Building One That Actually Drives Revenue
Many B2B companies are producing content. However, very few have a content marketing strategy. If your blog generates traffic but not leads and pipeline,…
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B2B Demand Generation: The Complete Strategy Guide for CEOs
If your B2B pipeline feels unpredictable (or your marketing team is generating leads that never convert into revenue) you are not alone. Most B2B…
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The B2B Marketing Strategy Framework CEOs Should Use
By Peter Geisheker, Fractional CMO | The Geisheker Group, Inc. | March 10, 2026 What Is a B2B Marketing Strategy Framework? A B2B marketing…
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B2B Brand Positioning: What It Is and How to Create It
Your B2B company is solving real problems. But if prospects can’t quickly grasp why you are the right choice over every other option, you…
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Sales and Marketing Alignment: How to End the War Between Sales and Marketing
If you’ve ever sat in a leadership meeting where the marketing team blamed sales for ignoring their leads (and sales fired right back that…
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What’s the Difference Between Marketing Strategy and Tactics? (B2B Examples for CEOs)
Strategy decides who you target, the position you own, and why buyers pick you. Tactics are the actions that carry it out. 6 B2B…
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Why Do Ugly Ads Outperform Beautiful Ads for B2B Lead Generation in 2026?
Ugly ads look like organic posts, so B2B buyers stop scrolling. Why raw creative beats polished ads on Meta and LinkedIn, and how to…
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B2B Landing Page Optimization Secrets From a Fractional CMO
In my experience, many B2B marketers are solving the wrong problem. They obsess over their ads, tweak creative, adjust targeting, and pour money into…
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B2B Marketing Campaign Strategies 2026: How to Stand Out and Actually Win
Most B2B companies invest in marketing campaigns that look exactly like their competitors’. Same channels, same messaging, same tired value propositions. Then they wonder…
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