Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
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What Questions Should You Ask a Fractional CMO Before Hiring? (2026 Interview Question Bank)
15 interview questions to ask a fractional CMO before hiring, with what a strong answer sounds like, red-flag answers, and a reference-check script.
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What Are the Signs a B2B Company Needs a Fractional CMO? (A 15-Point Self-Scoring Checklist for 2026)
Score your B2B company on 15 signs it needs a fractional CMO: stalled growth, spend with no return, a leadership gap, a big change…
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