Fractional CMO Blog
B2B Marketing Leadership, Without the Fluff
Straight talk from two senior CMOs on demand generation, positioning, measurement, AI, and building marketing that answers for revenue. New articles every week.
The Geisheker Group and its founder have been featured in
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How Many Clients Can a Fractional CMO Actually Handle?
A single fractional CMO can manage five clients at most, and three to four is the workable number. Peter Geisheker of The Geisheker Group, Inc. on why campaign count is the real measure of capacity, and how to spot an overloaded fractional CMO before the…
More From the Blog
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What Marketing Proof Do Investors Expect Before a Series A or Series B? (2026)
Investors want proof your pipeline is repeatable: CAC payback, magic number, funnel conversion, retention and channel risk. How to build it in 90 days.
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15 Fractional CMO Myths, Answered: Is a Fractional CMO Just a Consultant? (2026)
Is a fractional CMO just a consultant or freelancer? No. Here are 15 common fractional CMO myths, the reality behind each, and the proof,…
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Should You Pay a Fractional CMO by the Hour? (2026)
Paying a fractional CMO by the hour rewards activity, not results. Here is why a fixed monthly fee with deliverables and a scorecard works…
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How Do B2B SaaS Companies Build Partner and Integration Marketing? (2026 Playbook)
A partner marketing playbook for B2B SaaS: partner types, how to pick your first 2 or 3, co-marketing plays, and how to measure partner…
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What Scorecard Should You Hold a Fractional CMO To at 30, 90 and 180 Days? (2026)
A checkpoint scorecard for judging a fractional CMO at 30, 90 and 180 days: what to measure, how to calculate it, how to set…
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How Does Marketing Leadership Differ in Product-Led vs. Sales-Led SaaS? (2026)
Product-led, sales-led, and hybrid SaaS need different marketing leaders. Compare goals, metrics, teams, channels, handoffs, and first priorities.
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What Return Should You Expect from a Fractional CMO? (A Worked ROI Example, 2026)
A worked ROI and payback example for a $10M B2B company paying $10,000 a month for a fractional CMO, with conservative, base, and strong…
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How Does a Fractional CMO Work With Your Existing Marketing Team? (2026)
How a fractional CMO fits your marketing team: reporting lines, meeting rhythm, coaching your marketing manager, sales alignment, and how to avoid failure.
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What SaaS-Specific Experience Should a Fractional CMO Have? (2026 Vetting Guide)
A SaaS fractional CMO should explain CAC payback, NRR, and magic number fluently and match your motion, ACV, and stage. Here is how to…
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How Much Does a Fractional CMO Cost? How Fractional CMOs Charge in 2026
Most fractional CMOs charge a fixed monthly fee or a fixed project price, and this guide explains each pricing model, what drives the price,…
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Interim CMO or Fractional CMO: What’s the Difference? (Temporary CMO Explained, 2026)
Interim (temporary) CMO vs fractional CMO: purpose, length, scope, reporting, cost structure, and which one fits each of six common B2B situations.
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What Does a Fractional CMO Deliver in the First 90 Days? (Responsibilities, 2026)
A fractional CMO’s responsibilities, and what you should receive by day 30, 60, and 90: audit, baseline, growth plan, budget moves, and first results.
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