Standardizing marketing across a private equity portfolio means one operating model, common tooling, metrics, and playbook, across many companies. Why it matters in a buy-and-build, and how to do it without over-standardizing.
Most private equity 100-day plans leave marketing out. Here is what the demand engine should do in the first 100 days after acquisition, phased Day 1 to Day 100, and why it matters in 2026.
Capital-efficient growth means cutting CAC without cutting revenue, so portfolio-company growth expands margin and EBITDA. The playbook, benchmarks, and how it drives enterprise value.
The fractional CMO model treats marketing as a private equity value-creation lever: senior, part-time demand-generation leadership across portfolio companies, built for the 2026 revenue-growth era.
Marketing due diligence assesses a target’s demand engine before close: pipeline sourcing, CAC by channel, concentration risk, and whether the value-creation growth plan is reachable.