15 Fractional CMO Myths, Answered: Is a Fractional CMO Just a Consultant? (2026)
Is a fractional CMO just a consultant or freelancer? No. Here are 15 common fractional CMO myths, the reality behind each, and the proof, for B2B CEOs.
-
-
Should You Pay a Fractional CMO by the Hour? (2026)
Paying a fractional CMO by the hour rewards activity, not results. Here is why a fixed monthly fee with deliverables and a scorecard works better.
