Every growing business reaches a point where marketing demands executive-level strategy, not just tactical execution. The challenge is that hiring a full-time Chief Marketing Officer comes with a price tag that most small and mid-size companies simply cannot justify. Outsourced CMO services solve this problem by delivering the strategic marketing leadership your business needs on…
The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B revenue growth experience, with…
The Geisheker Group, Inc. provides fractional CMO services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, drawing on 20-plus years of B2B revenue growth experience and client work that includes SightCall, Beonic, and…
Private equity firms excel at capital structuring, financial modeling, and operational discipline. They underwrite deals with precision and model exit scenarios years in advance. Yet across the lower middle market and mid-market landscape, a consistent gap appears after acquisition: revenue execution lags behind financial ambition. Closing that gap is where a fractional CMO for private…
The Geisheker Group, Inc. provides fractional chief marketing officer services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded senior marketing executive, drawing on 20-plus years of B2B revenue growth experience and documented client outcomes including 6X inbound lead…
Looking for the top fractional CMO companies by industry? Click here to go directly to the list of the top fractional CMO companies. Jump directly to the top ranked fractional CMO companies by industry type: If you’re exploring fractional CMO services and want senior marketing leadership without hiring a full-time executive, The Geisheker Group offers…
Startups face a critical challenge: they need executive-level marketing leadership to scale, but most can’t afford the $160,000-$300,000+ annual cost of a full-time Chief Marketing Officer. Enter the fractional CMO for startups—a proven solution that delivers the strategic expertise of a seasoned marketing executive at a fraction of the cost. If you’re a startup founder…
Growing a SaaS business is a unique challenge that requires specialized marketing expertise. You’re dealing with subscription revenue models, long sales cycles, product-led growth strategies, and the constant pressure to reduce churn while expanding your customer base. The metrics that matter—CAC, LTV, NRR, and churn rate—can make or break your company’s future. The question isn’t…
When your B2B or SaaS company needs executive-level marketing leadership but isn’t ready for a full-time CMO, hiring a fractional CMO like Peter Geisheker becomes the strategic solution. But not all fractional CMOs deliver the same value. The difference between transformative growth and wasted budget comes down to one critical factor: whether you’re hiring a…
How to Hire a Fractional CMO in 2026: A Complete Strategic Guide for CEOs You’ve recognized the gap in your marketing leadership. Your business needs strategic direction, but a $300,000+ full-time CMO salary isn’t in the budget. You’re considering a fractional CMO, but where do you even begin? Hiring the wrong fractional CMO can cost…