The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B revenue growth experience, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Engagements run $8,000 to $15,000 per month, versus $300,000 to $650,000 in annual total compensation for a full-time CMO. Working with clients globally.
Fractional CMO Consultant vs. Marketing Consultant: The Distinction That Matters
The phrase “fractional CMO consultant” gets used loosely in the market, and the loose usage hides a distinction worth getting right before you hire.
A traditional marketing consultant is an external specialist brought in to diagnose a specific problem (positioning, ICP definition, channel analysis, attribution gaps), recommend a solution, and exit. Consultants advise. They do not own outcomes. If their recommendations are implemented poorly or not at all, the result is not their responsibility.
A fractional CMO is an embedded executive who joins your leadership team, owns the marketing function, manages teams and budgets, makes operational decisions, sits in board reviews, and is accountable for marketing’s contribution to revenue. Fractional CMOs do not just advise; they execute through leadership.
The Geisheker Group operates exclusively as the latter. We do not sell diagnostic engagements that end after a workshop or a deck. Every engagement is structured around an embedded operator role: you get a part-time CMO who owns marketing outcomes, manages your team or agency relationships, and reports directly to the CEO or board. If your need is purely advisory (a one-time positioning assessment or a board-level marketing audit), we will tell you so and refer you to a true consultant. Most companies asking for a “fractional CMO consultant” actually need the embedded operator role; the consultant framing is a search term, not a service model.
Who We Work With
The Geisheker Group serves a specific kind of company. Defining who we work with is also defining who we don’t, which protects both your time and ours during evaluation.
B2B companies between $2M and $75M in annual revenue that have grown beyond founder-led marketing but cannot yet justify the $300K-plus cost of a full-time CMO. The sweet spot is companies with established product-market fit, an existing pipeline that needs to scale, and leadership willing to delegate strategic marketing ownership.
B2B SaaS companies between Series A and Series C funding, typically $5M to $50M in ARR. We work with founders and CEOs preparing for the next funding round who need marketing infrastructure that demonstrates scalability to investors, and post-Series B operators who need to convert capital into compounding pipeline.
PE/VC-backed portfolio companies where the operating partner or board has identified marketing leadership as a value-creation lever. We install the measurement systems, GTM accountability, and pipeline rigor that translate into exit-readiness improvements. See our guide for PE operators on fractional CMO engagements.
Law firms in specific verticals, particularly those needing predictable lead generation and reputation management at scale.
We are headquartered in the United States and work with clients globally. Engagements are remote-first with on-site availability when strategic milestones require it.
Who we don’t work with: Companies under $2M in revenue (focus your resources on sales and product), enterprises with mature in-house marketing leadership (you don’t need us), CEOs who want to retain personal control of every marketing decision (the engagement won’t deliver value), and companies looking for purely diagnostic advisory work (we are operators, not consultants in the advisory sense).
What a Geisheker Group Engagement Looks Like
A fractional CMO engagement with The Geisheker Group is the part-time installation of an accountable marketing function inside your company, not consulting and not project work.
Scope. We own marketing strategy, set priorities, allocate budget, manage internal marketing staff and external agencies, establish measurement systems, and report directly to the CEO or board.
Working model. Embedded in your leadership team. Weekly leadership meetings, regular sales-marketing alignment sessions, monthly business reviews, quarterly strategic planning. Time commitment scales from 20 to 60 hours per month depending on engagement stage.
How engagements unfold. Most engagements progress through three roughly 30-day phases. The first 30 days are diagnostic: auditing current marketing across strategy, messaging, demand generation, content, technology, analytics, team, and budget allocation, then producing a prioritized improvement roadmap. Days 31 to 60 shift to strategy and infrastructure: ICP refinement, messaging architecture, measurement frameworks, marketing-sales alignment, and technology rationalization. Days 61 to 90 move into guided execution: launching priority initiatives, establishing reporting cadence, and beginning the team development work. After 90 days, the engagement settles into ongoing strategic leadership with quarterly priority planning and continuous optimization.
Typical deliverables installed during an engagement:
- Ideal Customer Profile and buyer personas anchored in actual customer data. See our framework on precision ICP targeting for B2B decision makers.
- GTM strategy and messaging architecture that differentiates the offering and aligns sales, marketing, and product around a single positioning statement.
- Lead generation system combining inbound content, ABM programs, paid acquisition, and outbound sequences based on what the data shows your market responds to.
- Marketing-sales alignment with documented MQL and SQL definitions, lead handoff SLAs, and shared pipeline accountability. We cover the deeper rationale in our piece on why MQLs are dying and how to build SQL-first marketing.
- Measurement and attribution connecting marketing spend to pipeline generated and revenue closed, not vanity metrics.
- Marketing technology stack rationalization so you stop paying for tools nobody uses and integrate the ones that matter.
Engagement length. Six-month minimum; 12 to 24 months typical; some clients continue indefinitely as their business evolves.
Integration with existing teams. We mentor and elevate your internal marketing staff rather than replacing them. We coordinate the agencies and contractors you already work with, holding each accountable to outcomes rather than activity.
Fractional CMO Consultant vs. Full-Time CMO
For companies between $2M and $75M in revenue, a fractional CMO outperforms a full-time CMO hire on three dimensions.
| Factor | Fractional CMO | Full-Time CMO |
|---|---|---|
| Annual cost | $96,000 – $180,000 | $300,000 – $650,000+ |
| Time to onboard | 2–4 weeks | 3–9 months |
| Time commitment | 20–60 hours per month | 40+ hours per week |
| Breadth of experience | Multiple companies and stages | Deep in one company |
| Risk if poor fit | End engagement with months of notice | Severance, recruitment costs, leadership gap |
| Best fit | Companies at $2M–$75M revenue building marketing infrastructure | Companies at $50M+ with established teams |
Cost efficiency. A full-time CMO at the senior level carries total annual compensation of $300,000 to $650,000 once base salary, bonuses, benefits, equity, and recruitment fees are accounted for. A fractional engagement at $8,000 to $15,000 per month delivers comparable strategic leadership at $96,000 to $180,000 annually. For a $10M-revenue company, this is the difference between strategic marketing at 1 percent of revenue versus 4 percent of revenue, leaving budget for actual program execution.
Time to impact. Full-time CMO hiring cycles run 3 to 6 months from job posting to productive contribution. Companies burn cash during the search, then wait additional months for the new executive to learn the business and develop strategy. A fractional CMO with prior B2B experience delivers strategic recommendations within the first three weeks and demonstrates measurable progress within 90 days.
Risk profile. Average CMO tenure is now just over four years per Spencer Stuart research, with significant variance at smaller companies. When a full-time CMO doesn’t work out, you’ve absorbed recruitment costs, transition costs, severance, and a marketing leadership gap during replacement. A fractional engagement scales or ends with months of notice rather than a hiring catastrophe.
When a full-time CMO does make sense: Annual revenue above $50 million with sustained growth, a marketing team of 5-10-plus people requiring daily leadership, complex marketing operations across multiple products and segments, regulated industries requiring constant oversight, or public-company stakeholder communication needs. Below those thresholds, the math favors fractional.
Why Choose The Geisheker Group
Three things separate The Geisheker Group from generalist fractional CMO firms.
Exclusive B2B and B2B SaaS specialization. We do not work with consumer brands, retail businesses, or transactional companies. That focus means we understand multi-stakeholder buying committees, sales cycles measured in months and quarters, account-based motions, and the marketing-sales alignment problems that define B2B revenue growth. We arrive with pattern recognition relevant to your market; we don’t need 90 days to learn your industry.
Direct senior leadership. Peter Geisheker, founder of The Geisheker Group, personally leads engagements. You are not handed off to a junior consultant after the discovery call. The senior expertise that earned us the engagement is the senior expertise that runs it.
Documented track record, not generic claims. Career outcomes include 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. These are not hypothetical case studies; they are documented results from B2B engagements over a 20-plus-year career.
Pricing and Investment
Fractional CMO consultant engagements with The Geisheker Group are structured as monthly retainers ranging from $8,000 to $15,000 per month depending on scope, hours committed, and complexity. This range reflects experienced senior leadership at a level appropriate for B2B companies in the $2M to $75M revenue band and PE-backed portfolio companies expecting accountable execution.
For specific advisory work, hourly engagements are available at $250 to $350 per hour. Project-based engagements (comprehensive marketing audits, GTM strategy development, fundraising preparation) are quoted between $15,000 and $50,000 depending on scope.
For detailed pricing breakdowns, retainer structures, and engagement scenarios, see our fractional CMO pricing page.
Documented Outcomes
The career results below are documented across 20-plus years of B2B and B2B SaaS engagements:
- 6X inbound lead growth through coordinated content, SEO, and demand generation programs aligned to ICP and buyer journey.
- 100% YoY SaaS revenue growth for three consecutive years in a B2B SaaS engagement, sustained through pipeline rigor and account-based motion at scale.
- 77% reduction in paid acquisition spend while growing revenue through ICP refinement, channel reallocation, and creative optimization that improved CAC efficiency without sacrificing pipeline volume.
- 400%-plus increase in sales and lead volume through marketing-sales alignment, ABM programs, and lead qualification frameworks that improved both top-of-funnel velocity and bottom-of-funnel conversion.
- $1 million per week in managed ad spend for law firm lead generation at Decibel Advertising, through coordinated paid acquisition and case-acquisition systems.
For B2B SaaS-specific case studies and engagement context, see our SaaS fractional CMO case studies.
How to Evaluate a Fractional CMO Consultant
When evaluating candidates, the difference between a great engagement and a disappointing one comes down to a few decisive factors.
Industry relevance. Marketing for a B2B SaaS company is a different discipline from marketing for a consumer brand or a transactional retail business. Look for direct experience in B2B or B2B SaaS, with specific examples of companies, challenges, and measurable outcomes. Vague answers about “general marketing strategy” are a red flag.
Strategic depth. Strong candidates ask about your business model, revenue goals, customer acquisition costs, and sales cycle before recommending tactics. Candidates who lead with “you need more content” or “you should be on LinkedIn” before understanding your business fundamentals are tactical thinkers, not strategic leaders.
Team leadership orientation. Most companies hiring a fractional CMO already have marketing staff in place (coordinator, content writer, agency relationships). The fractional CMO should lead and develop that team, not replace it. Ask how they have mentored marketing teams in prior engagements.
Measurement philosophy. Strong fractional CMOs obsess about connecting marketing activity to revenue. They should be comfortable building dashboards, defining attribution, and reporting to CEOs and boards on pipeline metrics rather than vanity metrics like impressions and followers.
Engagement structure clarity. Effective fractional CMOs establish clear expectations about scope, deliverables, time commitment, communication cadence, and decision rights at the outset. Vagueness about how engagements work signals limited experience managing the model.
References. Real client references are non-negotiable. Ask to speak with previous clients, ideally CEOs or business owners who can speak to the fractional CMO’s impact on their business.
Frequently Asked Questions
What is a fractional CMO consultant?
A fractional CMO consultant is a senior marketing executive who provides strategic leadership on a part-time, embedded basis. They function as part of your leadership team, owning marketing strategy, leading teams, managing budgets and channel allocation, and reporting directly to the CEO or board. The term “consultant” is sometimes used in the market to describe this role, but the meaningful distinction is that a fractional CMO is an embedded operator who owns outcomes, not an external advisor who recommends and exits.
How much does a fractional CMO consultant cost?
The Geisheker Group’s monthly retainers range from $8,000 to $15,000 depending on scope and hours. Hourly advisory rates are $250 to $350. Project-based engagements range from $15,000 to $50,000. Compared to a full-time CMO at $300,000 to $650,000 annually total cost, a fractional engagement delivers comparable senior leadership at 60 to 70 percent cost savings.
How is a fractional CMO different from a traditional marketing consultant?
A marketing consultant diagnoses a specific problem, recommends a solution, and exits; consultants advise but do not own outcomes. A fractional CMO joins your leadership team, owns the marketing function, manages teams and budgets, makes operational decisions, and is accountable for marketing’s contribution to revenue. Most companies that search for a “fractional CMO consultant” actually need the embedded operator role, not the advisory diagnostic engagement.
How is a fractional CMO different from a marketing agency?
A marketing agency executes tactics (campaigns, content, ad management) under someone else’s direction. A fractional CMO sets the direction, hires or directs the agency, and owns the strategic outcomes. The two roles are complementary; many engagements involve a fractional CMO directing an agency. The fractional CMO decides what gets done and why; the agency executes the how.
When should a B2B company hire a fractional CMO consultant?
The strongest indicators are: revenue between $2M and $75M (or $5M to $50M ARR for SaaS); growth has plateaued despite ongoing marketing activity; the founder or CEO has become the de facto marketing leader and needs to delegate; marketing and sales operate in silos with ongoing friction; the company is preparing for fundraising, market expansion, or a major product launch; or the marketing budget is being spent without clear ROI attribution. If two or more of these apply, a fractional engagement typically pays back within the first six months.
About The Geisheker Group
The Geisheker Group, Inc. is a fractional CMO services agency founded by Peter Geisheker, a B2B marketing executive with 20-plus years of revenue growth experience for B2B, B2B SaaS, PE/VC-backed, and law firm clients. The agency focuses exclusively on B2B and B2B SaaS marketing, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation.
Headquartered in the United States. Working with clients globally. Connect with Peter on LinkedIn.
If you’re ready to install accountable revenue infrastructure in your B2B, B2B SaaS, or PE-backed portfolio company, let’s talk. Every conversation starts with an honest assessment of fit; if we are not the right partner for your situation, we will tell you and point you to better options.
