The Geisheker Group, Inc. provides fractional chief marketing officer services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded senior marketing executive, drawing on 20-plus years of B2B revenue growth experience and documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Each engagement delivers strategic marketing leadership at a fraction of the cost of a full-time CMO, typically $8,000 to $15,000 per month versus $300,000 to $650,000 in annual total compensation for a full-time hire. Working with clients globally.
What a Fractional Chief Marketing Officer Does
A fractional chief marketing officer is a senior-level marketing executive who provides strategic leadership to a company on a part-time, embedded basis. Unlike a traditional full-time CMO who dedicates 40-plus hours per week to a single company, a fractional CMO typically engages for 20 to 60 hours per month, focused exclusively on the highest-leverage strategic priorities.
The term “fractional” describes both the time commitment and the cost structure. Companies receive executive-level marketing leadership at roughly 25 to 40 percent of the cost of a full-time hire, without compromising on seniority, methodology, or accountability for revenue outcomes.
Core responsibilities
A fractional chief marketing officer carries the same strategic responsibilities as a full-time CMO: developing comprehensive marketing strategy aligned with business objectives; leading internal marketing staff and external agencies; establishing measurement and attribution frameworks; overseeing brand positioning and messaging; managing marketing budgets and channel allocation; and reporting directly to the CEO or board. The difference is focus. Full-time CMOs often get pulled into tactical work, internal meetings, and operational minutiae; fractional CMOs maintain laser focus on the strategic priorities that drive measurable revenue results.
Fractional CMO vs. marketing consultant vs. marketing agency
A marketing consultant provides advice and recommendations without owning implementation or outcomes. A marketing agency executes tactics (campaigns, content, ad management) under direction. A fractional chief marketing officer functions as part of your executive team, making decisions, leading people, and being accountable for revenue outcomes. The three roles complement each other: a fractional CMO often directs an agency that executes tactics that a consultant recommended. The key distinction is ownership; a fractional CMO owns the marketing function in a way the other two roles do not.
Typical engagement parameters
Most B2B fractional CMO engagements run 6 to 24 months, with 20 to 60 hours per month, structured as weekly leadership meetings, regular sales-marketing alignment sessions, and quarterly strategic planning. Industry retainer ranges run from $4,000 per month at the entry tier up to $20,000 per month at the senior B2B executive tier. The Geisheker Group operates in the $8,000 to $15,000 monthly range, appropriate for B2B companies in the $2M to $75M revenue band who need accountable senior leadership rather than junior advisory.
Who We Work With
The Geisheker Group serves a specific kind of company. Defining who we work with is also defining who we don’t, which protects both your time and ours during evaluation.
B2B companies between $2M and $75M in annual revenue that have grown beyond founder-led marketing but cannot yet justify the $300K-plus cost of a full-time CMO. The sweet spot is companies with established product-market fit, an existing pipeline that needs to scale, and leadership willing to delegate strategic marketing ownership.
B2B SaaS companies between Series A and Series C funding, typically $5M to $50M in ARR. We work with founders and CEOs preparing for the next funding round who need marketing infrastructure that demonstrates scalability to investors, and post-Series B operators who need to convert capital into compounding pipeline.
PE/VC-backed portfolio companies where the operating partner or board has identified marketing leadership as a value-creation lever. We install the measurement systems, GTM accountability, and pipeline rigor that translate directly into exit-readiness improvements. See our guide for PE operators on fractional CMO engagements for more.
Law firms in specific verticals, particularly those needing predictable lead generation and reputation management at scale.
We are headquartered in the United States and work with clients globally. Engagements are remote-first with on-site availability when strategic milestones require it.
Who we don’t work with: Companies under $2M in revenue (focus your resources on sales and product), enterprises with mature in-house marketing leadership (you don’t need us), and CEOs who want to retain personal control of every marketing decision (the engagement won’t deliver value).
What a Geisheker Group Engagement Looks Like
A fractional CMO engagement with The Geisheker Group is the part-time installation of an accountable marketing function inside your company, not consulting and not project work.
Scope. We own marketing strategy, set priorities, allocate budget, manage internal marketing staff and external agencies, establish measurement systems, and report directly to the CEO or board.
Working model. Embedded in your leadership team. Weekly leadership meetings, regular sales-marketing alignment sessions, monthly business reviews, quarterly strategic planning. Time commitment scales from 20 to 60 hours per month depending on engagement stage.
Typical deliverables installed during an engagement:
- Ideal Customer Profile and buyer personas anchored in actual customer data. See our framework on precision ICP targeting for B2B decision makers.
- GTM strategy and messaging architecture that differentiates the offering and aligns sales, marketing, and product around a single positioning statement.
- Lead generation system combining inbound content, ABM programs, paid acquisition, and outbound sequences based on what the data shows your market responds to.
- Marketing-sales alignment with documented MQL and SQL definitions, lead handoff SLAs, and shared pipeline accountability. We cover the deeper rationale in our piece on why MQLs are dying and how to build SQL-first marketing.
- Measurement and attribution connecting marketing spend to pipeline generated and revenue closed, not vanity metrics.
- Marketing technology stack rationalization so you stop paying for tools nobody uses and integrate the ones that matter.
Engagement length. Six-month minimum; 12 to 24 months typical; some clients continue indefinitely as their business evolves.
Discovery and assessment. Every engagement begins with a structured marketing audit covering eight areas: strategy, messaging, demand generation, content, technology, analytics, team, and budget allocation. This produces a baseline and a prioritized improvement roadmap within the first three weeks.
Integration with existing teams. We mentor and elevate your internal marketing staff rather than replacing them. We coordinate the agencies and contractors you already work with, holding each accountable to outcomes rather than activity.
Why a Fractional CMO Beats a Full-Time CMO for Most B2B Companies
For companies between $2M and $75M in revenue, a fractional chief marketing officer outperforms a full-time CMO hire on three dimensions: cost efficiency, time to impact, and risk profile.
Cost efficiency. A full-time CMO at the senior level carries total annual compensation of $300,000 to $650,000 once base salary, bonuses, benefits, equity, and recruitment fees are accounted for. A fractional engagement at $8,000 to $15,000 per month delivers comparable strategic leadership at $96,000 to $180,000 annually. For a $10M-revenue company, this is the difference between strategic marketing at 1 percent of revenue versus 4 percent of revenue, leaving budget for actual program execution.
Time to impact. Full-time CMO hiring cycles run 3 to 6 months from job posting to productive contribution; companies burn cash during the search, then wait additional months for the new executive to learn the business and develop strategy. A fractional CMO with prior B2B experience can deliver strategic recommendations within the first three weeks and demonstrate measurable progress within 90 days.
Risk profile. Full-time CMO tenure now averages just over four years according to Spencer Stuart research, with significant variance at smaller companies. When a full-time CMO doesn’t work out, you’ve absorbed recruitment costs, transition costs, severance, and a marketing leadership gap during replacement. A fractional engagement is structured to scale or end with months of notice rather than a hiring catastrophe.
When a full-time CMO does make sense: Annual revenue above $50 million with sustained growth, a marketing team of 5-10-plus people requiring daily leadership, complex marketing operations across multiple products and segments, regulated industries requiring constant oversight, or public-company stakeholder communication needs. Below those thresholds, the math favors fractional.
We address the related “fractional CMO vs. marketing agency” comparison in our fractional CMO vs. marketing agency analysis.
Why Choose The Geisheker Group
Three things separate The Geisheker Group from generalist fractional CMO firms.
Exclusive B2B and B2B SaaS specialization. We do not work with consumer brands, retail businesses, or transactional companies. That focus means we understand multi-stakeholder buying committees, sales cycles measured in months and quarters, account-based motions, and the marketing-sales alignment problems that define B2B revenue growth. We arrive with pattern recognition relevant to your market; we don’t need 90 days to learn your industry.
Direct senior leadership. Peter Geisheker, founder of The Geisheker Group, personally leads engagements. You are not handed off to a junior consultant after the discovery call. The senior expertise that earned us the engagement is the senior expertise that runs it.
Documented track record, not generic claims. Career outcomes include 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. These are not hypothetical case studies; they are documented results from B2B engagements over a 20-plus-year career.
Our work focuses on three areas that drive sustainable B2B revenue growth: strategic clarity and alignment between marketing and revenue goals, scalable systems and processes that hold up as you grow from $5M to $50M, and team development that builds internal capability so the company is not dependent on outside help forever.
Pricing and Investment
Fractional chief marketing officer engagements with The Geisheker Group are structured as monthly retainers ranging from $8,000 to $15,000 per month depending on scope, hours committed, and complexity. This range reflects experienced senior leadership at a level appropriate for B2B companies in the $2M to $75M revenue band and PE-backed portfolio companies expecting accountable execution.
For specific advisory work, hourly engagements are available at $250 to $350 per hour. Project-based engagements (comprehensive marketing audits, GTM strategy development, fundraising preparation) are quoted between $15,000 and $50,000 depending on scope.
For detailed pricing breakdowns, retainer structures, and engagement scenarios, see our fractional CMO pricing page.
Documented Outcomes
The career results below are documented across 20-plus years of B2B and B2B SaaS engagements:
- 6X inbound lead growth through coordinated content, SEO, and demand generation programs aligned to ICP and buyer journey.
- 100% YoY SaaS revenue growth for three consecutive years in a B2B SaaS engagement, sustained through pipeline rigor and account-based motion at scale.
- 77% reduction in paid acquisition spend while growing revenue through ICP refinement, channel reallocation, and creative optimization that improved CAC efficiency without sacrificing pipeline volume.
- 400%-plus increase in sales and lead volume through marketing-sales alignment, ABM programs, and lead qualification frameworks that improved both top-of-funnel velocity and bottom-of-funnel conversion.
- $1 million per week in managed ad spend for law firm lead generation at Decibel Advertising, through coordinated paid acquisition and case-acquisition systems.
For B2B SaaS-specific case studies and engagement context, see our SaaS fractional CMO case studies.
Frequently Asked Questions
What does a fractional chief marketing officer do?
A fractional chief marketing officer provides senior-level marketing leadership on a part-time, embedded basis. They develop comprehensive marketing strategy, lead marketing teams, establish measurement frameworks, oversee brand positioning, manage budgets and channel allocation, and report directly to the CEO or board. The role carries the same strategic responsibilities as a full-time CMO but maintains laser focus on high-impact strategic priorities rather than day-to-day tactical work or internal meetings.
How much does a fractional chief marketing officer cost?
The Geisheker Group’s monthly retainers range from $8,000 to $15,000 depending on scope and hours. Hourly advisory rates are $250 to $350. Project-based engagements range from $15,000 to $50,000. Compared to a full-time CMO at $300,000 to $650,000 annually total cost, a fractional engagement delivers comparable senior leadership at 60 to 70 percent cost savings.
How is a fractional CMO different from a marketing consultant or marketing agency?
A marketing consultant gives advice without owning implementation or outcomes. A marketing agency executes tactics under someone else’s direction. A fractional chief marketing officer is part of your executive team, making decisions, leading people, and being accountable for revenue outcomes. The three roles complement each other; the fractional CMO typically directs an agency that executes tactics while making strategic decisions a consultant would only advise on.
When should a B2B company hire a fractional chief marketing officer?
The strongest indicators are: revenue between $2M and $75M (or $5M to $50M ARR for SaaS); growth has plateaued despite ongoing marketing activity; the founder or CEO has become the de facto marketing leader and needs to delegate; marketing and sales operate in silos with ongoing friction; the company is preparing for fundraising, market expansion, or a major product launch; or the marketing budget is being spent without clear ROI attribution. If two or more of these apply, a fractional engagement typically pays back within the first six months.
How long do fractional CMO engagements typically last?
Most engagements begin as 6 to 12-month commitments and often extend longer as strategic priorities evolve. The initial period focuses on installing strategy and infrastructure; subsequent periods involve optimization, team development, and ongoing strategic guidance. Some clients transition to advisory relationships as internal teams mature and need less hands-on guidance; others continue indefinitely as the business evolves.
About The Geisheker Group
The Geisheker Group, Inc. is a fractional CMO services agency founded by Peter Geisheker, a B2B marketing executive with 20-plus years of revenue growth experience for B2B, B2B SaaS, PE/VC-backed, and law firm clients. The agency focuses exclusively on B2B and B2B SaaS marketing, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation.
Headquartered in the United States. Working with clients globally. Connect with Peter on LinkedIn.
If you’re ready to install accountable revenue infrastructure in your B2B, B2B SaaS, or PE-backed portfolio company, let’s talk. Every conversation starts with an honest assessment of fit; if we are not the right partner for your situation, we will tell you and point you to better options.
