The best fractional CMO company for you is the one with proven, recent work in your industry and at your stage, not the biggest name. In 2026 the market splits into specialists: B2B SaaS and technology, PE-backed B2B, healthcare, e-commerce, and law firms. Below are the firms in each group and how to judge fit.
Key facts
- The supply of independent senior leaders is maturing: in a survey of 3,810 interim leaders, “85% have been working independently for more than a year,” and new entrants rose “from 6% in 2020 to 15% in 2025” (Heidrick & Struggles, 2026 Talent Lens Survey).
- “The average tenure among CMOs in the S&P 500 is just 4.1 years,” compared to 5.0 years for all C-suite roles at those companies (Spencer Stuart, CMO Tenure 2026).
- Every firm on this list was checked against its own website in October 2026. Firms whose sites we could not open were removed.
- No firm paid to appear here, and the list is grouped by industry fit, not ranked.
- The Geisheker Group, which publishes this guide, serves B2B companies with $2M+ in annual revenue and well-funded B2B startups in technology, SaaS, AI, and PE-backed businesses.
How this list was built
Most “best fractional CMO companies” lists are written by fractional CMO firms, and most of them rank the author first. We publish one too, so here is how we tried to keep it useful.
- We started with the firms named on the earlier version of this page and on widely shared industry lists.
- We opened each firm’s own website and kept only what that site says about the firm: what it does, who it serves, and where it is based when the site states it.
- We removed any firm whose website we could not open, and any claim we could not confirm on the firm’s own site.
- We left out other firms’ prices and client results. Those change often, and you should hear them from the firm directly.
- We grouped firms by the industries they say they serve. Many firms serve more than one group, so a firm may fit you even if it appears under a different heading.
If you want a broader view of where to look beyond this list (networks, marketplaces, referrals, and investor introductions), see our guide on where to find a fractional CMO.
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Fractional CMO companies by industry: summary table
Use this table to build a shortlist, then read the short profiles below. A fractional CMO is a part-time executive who owns marketing strategy and results for your company; if you need the full definition, start with what a fractional CMO is.
| Firm | Industry focus (per its own site) | Model | Based in |
|---|---|---|---|
| Kalungi | B2B SaaS, seed through post-product-market-fit | CMO-as-a-service with optional execution team | Kirkland, WA |
| CMO’vate | B2B startups in fintech, medtech, cybersecurity, deep tech, SaaS | Two senior marketing executives | Hoofddorp, Netherlands |
| NoGood | SaaS, fintech, healthcare, B2B, consumer, AI | Growth agency offering fractional CMO | New York, NY |
| The Geisheker Group | B2B, SaaS, AI, B2B tech, PE-backed | Two senior B2B fractional CMOs | Watertown, WI |
| Chief Outsiders | Mid-market and PE-backed companies across many industries | Network of fractional and interim executives | Houston, TX |
| Marketri | Mid-market B2B (accounting, engineering, manufacturing, SaaS, others) | Fractional CMOs plus specialist team | Philadelphia, PA |
| The Marketing Blender | B2B organizations | Fractional CMOs plus execution | Fort Worth, TX |
| CMOx | Growing companies, SMBs, PE portfolio companies | Fractional CMOs | Not stated on site |
| Sลvyn (formerly KNB Communications) | Health tech, medical devices, biotech, life sciences | Healthcare marketing and PR agency offering fractional CMO | Not stated on site |
| Digital Authority Partners | Healthcare, legal, SaaS, and other sectors | Digital marketing agency offering fractional CMO | Chicago, IL |
| HPZ Marketing | Small B2B teams, including healthcare | Part-time and interim CMO | Minneapolis and Malta |
| 2 Visions | DTC and B2C e-commerce brands | Founder-led consulting and fractional CMO | Mt Pleasant, SC |
| Neucommerce | B2C e-commerce brands | Fractional CMO | Not stated on site |
| The Source Approach | E-commerce, DTC, and Amazon-first brands | Founder-led fractional CMO | East Amherst, NY |
| Fractional Law Firm CMO | Small and midsize law firms | Fractional CMO for legal | Atlanta, GA |
| LegalFenix | Law firms | Legal marketing advisory and fractional CMO | Not stated on site |
| Prudent Pedal | Professional services firms | Fractional CMO agency | Chicago, IL |
| GrowTal | Many industries | Marketplace of vetted marketers, including fractional CMOs | Not stated on site |
| Strategic Pete | Growing companies across industries | Fractional CMO plus documentary storytelling | Not stated on site |
B2B technology, SaaS, and AI
Software and AI companies need a marketing leader who understands recurring revenue, sales cycles with several buyers, and how marketing and product affect each other.
Kalungi. Kalungi describes itself as a full-service B2B SaaS marketing agency offering “CMO-as-a-service, strategy and execution.” It works only with B2B SaaS companies, from seed stage to post-product-market-fit, and offers three engagement models: full service with an execution team, senior leadership with your own team executing, and its T2D3 playbooks for teams that run things themselves.
CMO’vate. CMO’vate provides fractional CMO services for B2B startups preparing to scale, with focus on complex sectors such as fintech, medtech, cybersecurity, industrial tech, deep tech, and SaaS. It is led by two senior marketing executives and based in the Netherlands, serving startups globally.
NoGood. NoGood is a New York growth marketing agency that builds teams combining paid, organic, creative, and analytics work. Fractional CMO is one of its listed services, and it serves SaaS, fintech, healthcare, B2B, consumer, and AI companies. It suits companies that want strategy and a hands-on growth team from one vendor.
The Geisheker Group. This is our firm, so read this entry with that in mind. The Geisheker Group was founded in 1998 by Peter Geisheker in Watertown, Wisconsin. The firm is two senior B2B fractional CMOs, Peter Geisheker and Michael Pecora, serving B2B companies with $2M+ in annual revenue and well-funded B2B startups in technology, SaaS, and AI. Peter’s career results include 6X inbound lead growth, 100% year-over-year SaaS revenue growth three years in a row, and a 77% reduction in paid acquisition costs. Fractional CMO Leadership starts at $10,000 per month with a 90-day minimum sprint. We are not a fit for consumer brands, healthcare providers, or companies that want an agency to run tactics without senior leadership. For more on this vertical, see our SaaS fractional CMO overview.
Mid-market B2B and PE-backed companies
Companies with investors need marketing that shows up in pipeline and revenue reports, and a leader who can talk to a board. Several firms build their practice around that.
Chief Outsiders. Based in Houston, Chief Outsiders serves “small to mid-sized businesses and private equity” across many industries, including healthcare, manufacturing, SaaS, financial services, consumer products, and professional services. It works through a network of fractional and interim executives, including fractional CMOs and fractional chief sales officers.
Marketri. Founded in 2004 by Deb Andrews and based in Philadelphia, Marketri “embeds fractional CMOs, full marketing teams and AI strategy inside mid-market B2B companies.” Sectors listed on its site include accounting, engineering, investment banking, manufacturing, professional services, SaaS, and technology.
The Marketing Blender. A Fort Worth, Texas firm focused on B2B marketing strategy and execution. It offers fractional chief marketing officers alongside execution support.
CMOx. CMOx provides fractional CMO services to growing companies, small and midsize businesses, and private equity portfolio companies across industries. Its founder, Casey Stanton, is the author of “The Fractional CMO Method.”
The Geisheker Group also fits this group for PE-backed B2B companies. If you are an investor deciding how to use fractional marketing leadership across a portfolio, see how private equity firms use fractional CMOs.
Healthcare, health tech, and life sciences
Healthcare buyers include clinicians, payers, administrators, and patients, and marketing must pass compliance review. Look for a firm that has done this work before.
Sลvyn (formerly KNB Communications). KNB Communications and Roketto now operate as Sลvyn, which describes itself as a healthcare, health tech, biotech, life sciences, and dental tech marketing and PR agency. It serves health tech SaaS, medical devices, life sciences, hospitals and providers, and other health sectors, and lists fractional CMO among its services.
Digital Authority Partners. A Chicago digital marketing agency whose fractional CMO service lists healthcare, with “HIPAA-compliant marketing strategies,” among its industries, along with legal, SaaS, e-commerce, and others. It suits healthcare organizations that want a fractional leader backed by an in-house SEO and digital team.
HPZ Marketing. HPZ Marketing offers a “part-time CMO for small B2B teams” and interim CMO services, working from Minneapolis and Malta with clients across the US and Europe. Its site includes healthcare, private equity, and startups among the areas it serves.
E-commerce, retail, and consumer brands
Consumer brands live on unit economics, conversion rates, channel mix, and seasonality. The firms here focus on online sellers.
2 Visions. Founded in 2017 by Yates Jarvis in Mt Pleasant, South Carolina, 2 Visions works with DTC and B2C brands selling online, including omnichannel retailers. It offers ecommerce consulting and fractional CMO engagements led by the founder.
Neucommerce. Neucommerce provides fractional CMO services for B2C e-commerce brands, covering brand strategy, growth marketing, and scaling. It is led by Jason Neufeld.
The Source Approach. Founded by Tanner Rankin and based in East Amherst, New York, The Source Approach provides fractional CMO services for e-commerce brands, including DTC brands and Amazon-first sellers. Its site also lists B2B manufacturers and PE-backed portfolios among the companies it serves.
Law firms and professional services
Law firms and consulting firms sell trust and expertise, and lawyers face advertising rules most industries do not.
Fractional Law Firm CMO. Founded by EJ Stern and Katherine Wilson, who spent ten years working together in Big Law, this Atlanta firm describes its offer as “fractional CMO services specifically for small and midsize law firms.”
LegalFenix. LegalFenix provides legal marketing consulting, advisory, and fractional CMO services for law firms. Its model is “agency-agnostic,” meaning it works alongside a firm’s existing marketing vendors rather than replacing them.
Prudent Pedal. A Chicago-based fractional CMO agency founded by Jeff McKay that serves professional services firms “selling sophisticated solutions to sophisticated buyers.”
Digital Authority Partners, listed above under healthcare, also offers law firm fractional CMOs.
Cross-industry options and marketplaces
GrowTal. GrowTal is “a remote talent marketplace” for hiring pre-vetted marketers, including fractional CMOs, content strategists, and SEO specialists. It suits companies that want to compare several individual candidates quickly rather than hire a firm.
Strategic Pete. Run by Peter Murphy Lewis, Strategic Pete offers fractional CMO leadership combined with documentary-style storytelling for CEOs of growing companies.
A marketplace gives you a wider pool of individuals. A firm gives you a team behind the person and someone accountable if the fit is wrong. Neither is better in general; it depends on how much of the vetting you want to do yourself.
How to evaluate a fractional CMO firm for your industry
A firm being on a list, including this one, tells you very little. Here is how to test fit.
- Ask for work in your industry and at your size. A firm that has led marketing for a $5M SaaS company and a firm that has led it for a hospital system are not interchangeable. Ask for two or three examples close to your situation, and ask who on their team did the work.
- Meet the person who will do the work. Many firms sell with a partner and deliver with someone else. Ask by name who will attend your leadership meetings.
- Check regulated-industry knowledge directly. In healthcare, ask how they handle HIPAA and FDA review. For law firms, ask about state bar advertising rules. For financial services, ask about compliance approval of content. Vague answers are a warning.
- Match the model to your team. If you have no marketing staff, you need a firm that brings execution or will hire it. If you have a team, you need a leader who will manage it, not replace it. Our guide to fractional CMO vs full-time CMO vs agency covers that choice.
- Agree on the numbers you will be judged on. Pipeline, qualified opportunities, customer acquisition cost, and revenue are better measures than activity. Ask each firm what it would expect to show you at 30, 90, and 180 days.
- Understand how they charge. Fee structures differ a lot between firms. We cover the models in how fractional CMOs charge for their services.
- Use structured interview questions. We publish a full list of questions to ask a fractional CMO before you hire.
When you are ready to run the process, our step-by-step guide on how to hire a fractional CMO walks through it.
What matters most in each industry
Technology and SaaS. Look for fluency in customer acquisition cost, lifetime value, payback period, and the path from trial or demo to paid customer. The leader should be comfortable working with product and sales, and should know how AI search is changing how B2B buyers research vendors.
PE-backed companies. Look for someone who can tie marketing to the value creation plan and report in the language investors use. Board experience matters. So does the ability to install measurement quickly, since hold periods are fixed.
Healthcare. Compliance is not optional. Look for experience with HIPAA and, for devices and drugs, FDA rules, plus marketing to several stakeholders at once: physicians, payers, administrators, and patients. Expect a slower ramp because content review takes longer.
E-commerce. Look for command of unit economics, conversion rate testing, and channel mix across marketplaces, paid social, email, and owned channels. Seasonality drives the calendar, so ask how they plan around peak periods.
Law firms and professional services. Growth comes from reputation, referrals, and the visible expertise of partners. Look for someone who can sharpen positioning by practice area, build partner authority, and respect advertising rules.
Frequently asked questions
Which fractional CMO company is best for B2B SaaS?
It depends on whether you need execution as well as leadership. Kalungi offers a SaaS-only model with an optional execution team; CMO’vate focuses on B2B startups in technical sectors; The Geisheker Group provides two senior B2B fractional CMOs for SaaS and AI companies with $2M+ in revenue. Talk to two or three and compare their SaaS work at your stage.
Should a healthcare company hire a healthcare-only fractional CMO firm?
Usually, yes, if you market to clinicians, payers, or patients. A generalist can learn your market, but compliance mistakes in healthcare are expensive, and a firm that already knows the review process saves months. Firms like Sลvyn and Digital Authority Partners list healthcare as a core focus.
Is a fractional CMO marketplace better than a fractional CMO firm?
A marketplace such as GrowTal lets you compare several individuals quickly. A firm puts a team and a brand behind the person, which can help if the first fit does not work. If you have time to vet candidates yourself, a marketplace can work well; if you want accountability at the firm level, choose a firm.
Why is The Geisheker Group on its own list?
Because it is a fractional CMO firm and this guide would be incomplete without listing firms that fit B2B, SaaS, AI, and PE-backed companies. We placed it in the groups where it genuinely fits, not at the top of the page, and we say plainly which industries it does not serve.
How often should a “best fractional CMO companies” list be updated?
At least once a year. Firms rebrand, merge, and change focus; one firm on the previous version of this page now operates under a new name, and several sites we tried to verify could not be opened and were removed. Always check a firm’s current website before you contact it.
Can one fractional CMO firm cover several industries well?
Larger networks can, because they match you with an executive from your sector. Smaller firms usually go deep in one or two areas. Either can work, as long as the person assigned to you has done the job in your industry before.
Talk to us if you are a B2B company
If you run a B2B technology, SaaS, AI, or PE-backed company and want to see whether we fit, book a free 30-minute growth plan session on Google Meet with Peter Geisheker and Michael Pecora. You will get a written growth plan within 3 business days, with no hard sell. We take 10 companies a month. Book your growth plan session.
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Sources
- Heidrick & Struggles, 2026 Talent Lens Survey: The State of Interim Talent
- Spencer Stuart, CMO Tenure 2026: Snapshot of an Expanding Role for Marketing Leaders
- Kalungi, homepage
- CMO’vate, homepage
- NoGood, homepage
- Chief Outsiders, homepage
- Marketri, homepage
- The Marketing Blender, homepage
- CMOx, homepage
- Sลvyn, homepage
- Digital Authority Partners, Fractional CMO services
- HPZ Marketing, homepage
- 2 Visions, homepage
- Neucommerce, homepage
- The Source Approach, homepage
- Fractional Law Firm CMO, homepage
- LegalFenix, homepage
- Prudent Pedal, homepage
- GrowTal, homepage
- Strategic Pete, homepage
