How AI Has Changed the B2B Buying Process in 2026: What B2B Leaders Must Do
95% of B2B deals are won from a Day One shortlist formed before any seller contact, and 94% of buyers now use AI to build it. What that means for marketing strategy.
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The Most Important KPIs in B2B Marketing (And the Ones You Should Stop Tracking)
Most B2B marketing teams track dozens of metrics but struggle to prove revenue impact. This guide introduces the tiered B2B KPI hierarchy, a tiered framework covering the most important KPIs in B2B marketing, including Marketing-Sourced Pipeline, CAC, CLV, MQL-to-SQL Conversion Rate, and ROMI, plus the three vanity metrics you should stop reporting immediately.
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How to Perform a B2B Marketing Audit (And Actually Fix What You Find)
Most B2B companies don’t have a marketing problem. They have a visibility problem. This guide explains exactly how to perform a B2B marketing audit using the Geisheker Group’s 8-dimension framework, covering strategy, messaging, demand generation, content, technology, analytics, team, and budget to identify what’s working, what’s leaking pipeline, and what needs to change.
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How Do You Target Your ICP in Paid Media Without Wasting Spend? (2026)
Most B2B ad waste comes from reaching the wrong accounts. How to target your ICP on LinkedIn, search, ABM and retargeting, and measure pipeline.
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How to Build a B2B Marketing Channel Matrix That Actually Drives Revenue
A B2B marketing channel matrix is a strategic framework that maps channels to buyer journey stages, content types, and measurable outcomes. This guide walks through the 6-step process for building one, from ICP definition to channel selection, content mapping, and revenue attribution.
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How to Perform a Competitive Analysis in Digital Marketing (The B2B Strategic Guide)
A Fractional CMO’s step-by-step guide to competitive analysis in digital marketing. Learn the 5-Layer B2B Competitive Intelligence Framework to turn competitor data into smarter marketing decisions and more qualified pipeline.
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How to Create an Effective Lead Nurture Sequence for B2B Companies
Learn how to build an effective lead nurture sequence for B2B companies, covering the 5-stage framework, cadence, lead scoring, content mapping, and KPIs that drive measurable pipeline growth.
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How to Write a Great B2B Case Study That Actually Wins New Business
A great B2B case study isn’t a vendor brochure, it’s a transformation story built around your client’s results. This guide walks through the proof arc structure for writing case studies that convert prospects into clients.
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How to Create a B2B Lead Attribution Model That Actually Drives Revenue Decisions
Learn how to create a B2B lead attribution model that connects every marketing touchpoint to closed revenue. This step-by-step guide covers the six major attribution models, the revenue signal attribution approach, CRM configuration, UTM tracking, and how to translate attribution data into smarter budget decisions.
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The 13-Touchpoint Rule: Navigating the Complex B2B Buyer Journey in 2026
The 13-touchpoint rule describes the content layer, not the journey. Current data puts the full B2B buying journey at 88 touchpoints across 10 stakeholders over 272 days.
