Is Marketing Attribution Dead Because of the Dark Funnel and Dark Social?
Single-source attribution is broken because 70-80% of B2B buying happens in channels analytics cannot see. What a layered measurement approach replaces it with.
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Is the MQL Dead? Why B2B Marketing Must Shift to SQL as Its Primary KPI
Only 13% of MQLs convert to SQLs in the average B2B funnel. Peter Geisheker explains why MQL volume is a vanity metric, and how to shift B2B marketing accountability to SQL pipeline with the SQL-first marketing approach.
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How to Create a B2B Lead Attribution Model That Actually Drives Revenue Decisions
Learn how to create a B2B lead attribution model that connects every marketing touchpoint to closed revenue. This step-by-step guide covers the six major attribution models, the revenue signal attribution approach, CRM configuration, UTM tracking, and how to translate attribution data into smarter budget decisions.
