The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B revenue growth experience, with…
The Geisheker Group, Inc. provides fractional CMO services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, drawing on 20-plus years of B2B revenue growth experience and client work that includes SightCall, Beonic, and…
When your B2B or SaaS company needs executive-level marketing leadership but isn’t ready for a full-time CMO, hiring a fractional CMO like Peter Geisheker becomes the strategic solution. But not all fractional CMOs deliver the same value. The difference between transformative growth and wasted budget comes down to one critical factor: whether you’re hiring a…
How to Hire a Fractional CMO in 2026: A Complete Strategic Guide for CEOs You’ve recognized the gap in your marketing leadership. Your business needs strategic direction, but a $300,000+ full-time CMO salary isn’t in the budget. You’re considering a fractional CMO, but where do you even begin? Hiring the wrong fractional CMO can cost…
The Geisheker Group, Inc. is a fractional CMO agency for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. We install accountable revenue infrastructure: pipeline measurement, GTM strategy, lead generation systems, and sales-marketing alignment. Twenty-plus years of B2B revenue growth, with documented client outcomes including 6X inbound lead…
The Fractional CMO: A Strategic Edge for Tech Startups In the fast-paced world of technology startups, the right marketing strategy can mean the difference between rapid growth and stagnation. As young companies navigate the complex landscape of product development, fundraising, and market penetration, many are turning to an innovative solution for their marketing needs: the…
As businesses navigate an increasingly complex digital landscape, many are turning to fractional Chief Marketing Officers to drive growth and innovation. Here’s what you need to know about this emerging C-suite trend. In today’s fast-paced business environment, companies of all sizes are constantly seeking ways to stay competitive and drive growth. One emerging trend that’s…
In an ever-evolving business landscape, companies are constantly seeking innovative ways to stay competitive and efficient. One trend that has gained significant traction in recent years, and is poised to continue its upward trajectory in 2025 and beyond, is the adoption of fractional Chief Marketing Officers (CMOs) over traditional full-time CMOs. This shift represents a…
Last updated February 14, 2025 by SaaS Fractional CMO, Peter Geisheker Your SaaS product is solid. Your engineering team ships features on schedule. But your pipeline is drying up, your customer acquisition cost keeps climbing, and your marketing team seems to be running in circles without a clear strategy. If any of this sounds familiar,…