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What is a Fractional CMO in SaaS?
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Interim CMO Services: What They Are, What They Do, and Why a Fractional CMO Is Your Best Option
LinkedIn Facebook Twitter Buffer Your CMO just left. Or maybe you never had one. Either way, your marketing team is adrift, campaigns are stalling, and revenue targets are slipping further out of reach with every passing week. If this scenario sounds familiar, you are far from alone. According to Spencer Stuart’s 2025 CMO Tenure Study,…
Fractional Chief Marketing Officer: Strategic Marketing Leadership 2026 Guide
LinkedIn Facebook Twitter Buffer The Geisheker Group, Inc. provides fractional chief marketing officer services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded senior marketing executive, drawing on 20-plus years of B2B revenue growth experience and documented client outcomes…
How Private Equity Firms Use Fractional CMOs to Accelerate Portfolio Growth
LinkedIn Facebook Twitter Buffer Private equity firms excel at capital structuring, financial modeling, and operational discipline. They underwrite deals with precision and model exit scenarios years in advance. Yet across the lower middle market and mid-market landscape, a consistent gap appears after acquisition: revenue execution lags behind financial ambition. Closing that gap is where a…
Fractional CMO vs Marketing Agency: Which Is Better for Growth?
LinkedIn Facebook Twitter Buffer You’re investing real money in marketing — and still wondering why the results don’t match the spend. Maybe you have a marketing agency running your campaigns, but no one seems to own the bigger picture. Or maybe you’ve heard about Fractional CMOs and you’re not sure how they’re different from the…
Why Is It So Hard to Hire a Good CMO? The Job Changed and Hiring Did Not Catch Up (2026)
Marketing leadership is hard to hire because the job changed from creative judgment to experimental discipline and hiring still screens for the old job. What changed, where the skills gaps are, and what a CEO should test for instead.
