Looking for a B2B fractional CMO? Two senior CMOs, for the price of one, lead your strategy, messaging, and marketing team and vendors. B2B Fractional CMO Services → The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies with $2M+ in annual revenue. Peter Geisheker and…
PE firms use fractional CMOs at every stage of the hold: marketing diligence, the first 100 days, growth build, leadership gaps, add-ons, and exit prep.
The best fractional CMO companies in 2026, grouped by industry: B2B SaaS, PE-backed, healthcare, e-commerce, and law firms, plus how to judge fit.
A fractional CMO gives a funded B2B startup senior marketing ownership: positioning, ICP, a first repeatable channel, measurement and first hires.
What a fractional CMO does for a B2B SaaS company: what one owns in priority order, how the first 90 days run, and when you should not hire one.
A step-by-step guide for CEOs on hiring a fractional CMO, from writing down the outcomes you need to checking references and structuring the first 90 days.
When to hire your startup’s first senior marketing leader, stage by stage: who owns marketing at seed, after fit, Series A and Series B, and the signals.
CMO, VP of marketing, director, or manager? What each role owns, who it reports to, and which one to hire at $2M, $10M, $25M, and $50M+ in revenue.
Six data-backed reasons B2B companies are hiring fractional CMOs in 2026: flat budgets, CFO scrutiny, longer PE holds, AI gaps, and an unstable CMO seat.
Ten SaaS metrics that show you need marketing leadership, from CAC payback to NRR and win rate, each with a published benchmark and warning threshold.