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Understanding Fractional CMO Contract and Commitment Terms
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How Hiring a Fractional CMO Will Benefit a B2B SaaS Startup
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The Most Important KPIs in B2B Marketing (And the Ones You Should Stop Tracking)
Most B2B marketing teams track dozens of metrics but struggle to prove revenue impact. This guide introduces The Geisheker Group B2B KPI Hierarchy™ — a tiered framework covering the most important KPIs in B2B marketing, including Marketing-Sourced Pipeline, CAC, CLV, MQL-to-SQL Conversion Rate, and ROMI, plus the three vanity metrics you should stop reporting immediately.
Fractional CMO Consultant: How to Hire the Right Marketing Leader in 2026
LinkedIn Facebook Twitter Buffer The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B…
Is Your Company Looking for a B2B SaaS Fractional CMO? Here’s What to Look For
LinkedIn Facebook Twitter Buffer You’ve built a solid B2B SaaS product. You have a strong engineering team behind it and some early customer traction. But now you need to accelerate growth. You need someone who can own B2B marketing strategy and execution. You need a chief marketing officer. But your startup budget is tight, so…
Fractional Marketing Executive: What They Do, Cost, and When to Hire One in 2026
A fractional marketing executive is a senior B2B marketing leader who works for your company on a part-time, contract, or interim basis at $5,000 to $20,000 per month, saving 50 to 70 percent versus a full-time CMO. This guide covers what they do, what they cost, and when to hire one.
