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Why Hiring a Fractional CMO is a Wise Decision for Tech Startups
LinkedIn Facebook Twitter Buffer Hey there, startup founders! Are you thinking about how to make your cool new tech company grow? You might be wondering if you should hire someone to help with marketing. But here’s the thing – hiring a full-time Chief Marketing Officer (CMO) can be very expensive and might not be the…
How a Fractional CMO Integrates With an Existing Marketing Team and Corporate Structure
LinkedIn Facebook Twitter Buffer As startups and growth-stage companies strive to scale, many founders realize they need senior marketing leadership yet lack the budget for a full-time CMO. Enter the fractional CMO – an experienced marketing leader available on a part-time basis. Fractional CMOs provide strategic guidance and hands-on support so internal teams can execute…
What should I look for in a fractional CMO?
LinkedIn Facebook Twitter Buffer As a startup or small business owner, you know that marketing is crucial for growth. However, hiring a full-time chief marketing officer (CMO) is a significant investment that may not make sense for your company just yet. That’s where a fractional CMO can help. A fractional CMO is an experienced marketing…
Navigating SaaS Marketing Challenges with a Fractional CMO
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B2B Demand Generation: The Complete Strategy Guide for CEOs
LinkedIn Facebook Twitter Buffer If your B2B pipeline feels unpredictable — or your marketing team is generating leads that never convert into revenue — you are not alone. Most B2B companies struggle not because they lack strong products or talented people, but because they lack a systematic approach to demand generation. This guide explains exactly…
How to Create an Ideal Customer Profile for B2B Companies
LinkedIn Facebook Twitter Buffer B2B companies are often targeting the wrong prospects — and spending real money to do it. Without a well-defined ideal customer profile (ICP), your marketing dollars get spread across companies that will never buy from you, your sales team wastes time on unqualified leads, and your revenue growth stalls. If you…
