STOP using outbound SDRs to generate leads for B2B SaaS.
It no longer works and you are throwing your money away.
Take the money you would have used for outbound SDRs and use it for highly targeted niche ABM advertising.
The effectiveness of traditional outbound SDRs using outbound emails, LinkedIn direct messages, and phone calls is dead in today’s B2B business landscape. It does not work anymore. Stop doing it!
Think about it…
When was the last time YOU scheduled an appointment or made a B2B purchase after being solicited by an SDR?
Probably never. Why? It’s annoying!
I hate getting unsolicited emails, phone calls, and LinkedIn messages from SDRs, and I am sure you do too. Guess what? Everyone hates it. It does not make me want to do business with your company. It makes me NOT want to do business with your company.
Use your money for direct response niche ABM advertising where companies who are interested in what you sell will reach out to you.
This approach also has the wonderful added benefit of building your brand recognition in your niche market–something SDRs do not do.
B2B SaaS companies (and B2B companies in general) will quickly see far more success by eliminating the outbound SDR role and using those funds for direct response niche ABM advertising.
Hire a Leading B2B SaaS Fractional CMO
If your company needs a B2B SaaS fractional CMO, consider working with Peter Geisheker. Peter has been providing Fractional CMO services for over 20 years and has expertise in growth tactics and conversion optimization. View Peter’s SaaS fractional CMO case studies.