How Should a PE Operating Partner Deploy a Fractional CMO in a Portfolio Company? (2026)
An operating partner’s playbook for a fractional CMO in a portfolio company: pick the company, scope the mandate, set the scorecard, plan the handoff.
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How Should a PE Firm Evaluate a Marketing Partner for a Portfolio Company? (2026 Checklist)
A checklist for PE operating partners choosing a marketing partner: questions to ask, evidence to demand, red flags, a scoring sheet, and contract terms.
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Private Equity Marketing Strategy: How PE Firms Can Use Marketing to Systematically Increase Exit Value
Private equity firms are leaving money on the table. Not because of bad deals. Not because of poor financial engineering. But because they treat marketing as an afterthought rather than a strategic lever for value creation. If you want to consistently maximize exit valuations across your portfolio, a disciplined private equity marketing strategy is no…
