The Most Important KPIs in B2B Marketing (And the Ones You Should Stop Tracking)
Most B2B marketing teams track dozens of metrics but struggle to prove revenue impact. This guide introduces The Geisheker Group B2B KPI Hierarchy™ — a tiered framework covering the most important KPIs in B2B marketing, including Marketing-Sourced Pipeline, CAC, CLV, MQL-to-SQL Conversion Rate, and ROMI, plus the three vanity metrics you should stop reporting immediately.