The marketing leadership gap is the space between a mid-size firm’s marketing activity and its marketing leadership. Why firms fall into it, what senior leadership actually does, and how to close it without spending more.
How law firms reduce rainmaker dependence by building a predictable, measurable client-acquisition engine that survives any one partner’s departure, with proof it works in legal, and who should own it.
What should a law firm pay to acquire a client? Cost-per-client benchmarks by practice area and channel, why fewer than 10% of firms know their number, and how to lower it without cutting volume.
A fractional CMO for law firms builds a predictable, measurable client-acquisition engine so growth stops depending on a few aging rainmakers and uncontrolled referrals. What it is, what it builds, and which firms need one.
The typical lower-middle-market portfolio company has a marketing manager running tactics and nobody doing strategy above them. That gap is where growth stalls after the acquisition, and it leaks money in places operating partners never look.
Peter Geisheker’s own analytics: ChatGPT sent 284 sessions and produced 7 conversions. Google organic sent 1,190 and produced 8. Four times the traffic, one more conversion. Here is what the collapse of the search click means for B2B, and what still works.
Fractional CMO, full-time CMO, or marketing agency? The honest tradeoff for a portfolio company across cost, speed, seniority, accountability, and EBITDA, with a side-by-side comparison table.
Buyers pay a premium for durable, documented growth and discount fragile, founder-dependent growth. How marketing makes a portfolio company’s demand engine an asset that lifts the exit multiple.
Standardizing marketing across a private equity portfolio means one operating model, common tooling, metrics, and playbook, across many companies. Why it matters in a buy-and-build, and how to do it without over-standardizing.
Most private equity 100-day plans leave marketing out. Here is what the demand engine should do in the first 100 days after acquisition, phased Day 1 to Day 100, and why it matters in 2026.