Should B2B Companies Spend More on Direct Mail Marketing? A Fractional CMO’s 2026 Verdict
B2B direct mail produces 4.4% response rates and 161% ROI in 2026, while LinkedIn B2B CAC has surged to $3,480 per closed deal. This Fractional CMO’s framework explains when and how to reallocate digital budget into physical mail for ABM and enterprise outreach.