b2b saas lead generation

B2B Marketing

The 13-Touchpoint Rule: Navigating the Complex B2B Buyer Journey in 2026
ByPeter Geisheker April 8, 2026April 30, 2026

B2B buyers consume 13 pieces of content before they ever contact you. This definitive guide breaks down exactly what each touchpoint should look like — and how to engineer a content system that pre-sells your value before a single sales conversation happens.

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B2B Marketing

Why Most B2B SaaS Lead Gen Programs Fail (And How to Fix the Leak)
ByPeter Geisheker April 7, 2026May 8, 2026

Why do most B2B SaaS lead gen programs fail? Most B2B SaaS lead gen programs fail because they optimize for lead volume instead of pipeline quality. Industry data shows only 13% of MQLs convert to sales-qualified leads on average, meaning 87 out of every 100 “qualified” leads produce zero revenue. The core problem is structural,…

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B2B Marketing | b2b saas marketing | marketing

B2B SaaS Marketing Tips: Stop Using Outbound SDRS
ByPeter Geisheker February 5, 2024March 10, 2026

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Fractional CMO Services | marketing

The Evolution of B2B SaaS Marketing and the Rising Demand for Fractional CMOs
ByPeter Geisheker January 25, 2024March 10, 2026

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B2B Marketing | Fractional CMO Services | marketing

A Leading B2B SaaS Fractional CMO Shares The Top 10 Most Effective Strategies for B2B SaaS Lead Generation
ByPeter Geisheker January 2, 2024March 10, 2026

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