How AI Has Changed the B2B Buying Process in 2026: What B2B Leaders Must Do
95% of B2B deals are won from a Day One shortlist formed before any seller contact, and 94% of buyers now use AI to build it. What that means for marketing strategy.
95% of B2B deals are won from a Day One shortlist formed before any seller contact, and 94% of buyers now use AI to build it. What that means for marketing strategy.