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B2B Content Marketing Strategy: The Complete Guide to Building One That Actually Drives Revenue
LinkedIn Facebook Twitter Buffer Many B2B companies are producing content. However, very few have a content marketing strategy. If your blog generates traffic but not leads and pipeline, or if you’re publishing regularly without knowing whether any of it is helping your business grow, you’re not alone — and you’re not without options. A properly…
How a Fractional CMO Integrates With an Existing Marketing Team and Corporate Structure
LinkedIn Facebook Twitter Buffer As startups and growth-stage companies strive to scale, many founders realize they need senior marketing leadership yet lack the budget for a full-time CMO. Enter the fractional CMO – an experienced marketing leader available on a part-time basis. Fractional CMOs provide strategic guidance and hands-on support so internal teams can execute…
How to Measure the Success of a Fractional CMO at a B2B SaaS Company
LinkedIn Facebook Twitter Buffer Hiring a fractional Chief Marketing Officer (CMO) can provide significant benefits for a B2B SaaS company. A seasoned marketing executive can bring strategic guidance, expertise, and bandwidth to drive growth. However, it’s important to measure the impact of this investment and ensure the fractional CMO delivers value. What is a Fractional…
Fractional CMO Consultant: How to Hire the Right Marketing Leader in 2026
LinkedIn Facebook Twitter Buffer The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B…
Fractional CMO for Portfolio Companies: A PE Operator’s Guide
For PE operating partners managing 5-15 portfolio companies on compressed hold timelines, deploying a fractional CMO into a portco can lift EBITDA 25-60% over the hold period and add 0.5x-1.5x to the exit multiple. This guide walks through when to deploy, the five operational decisions that determine engagement ROI, how to measure EBITDA contribution, and warning signs that an engagement is not working.
The Rise of Fractional CMOs: A New Era in Marketing Leadership
LinkedIn Facebook Twitter Buffer In an ever-evolving business landscape, companies are constantly seeking innovative ways to stay competitive and efficient. One trend that has gained significant traction in recent years, and is poised to continue its upward trajectory in 2025 and beyond, is the adoption of fractional Chief Marketing Officers (CMOs) over traditional full-time CMOs….
