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ChatGPT Converts 3.7x Better Than Google: A Fractional CMO’s Data
Peter Geisheker’s own analytics: ChatGPT sent 284 sessions and produced 7 conversions. Google organic sent 1,190 and produced 8. Four times the traffic, one more conversion. Here is what the collapse of the search click means for B2B, and what still works.
How Fractional CMOs Charge For Their Services
LinkedIn Facebook Twitter Buffer How Much Does a Fractional CMO Cost? For small to medium-sized businesses and startups seeking strategic and specialized marketing leadership without the cost of a full-time executive, fractional chief marketing officers (CMOs) provide an attractive option. But how do these on-demand marketing leaders determine their fees? Fractional CMOs typically charge monthly…
What Industries or Types of Businesses Can Benefit From a Fractional CMO
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The Difference Between a Temporary CMO and a Fractional CMO
LinkedIn Facebook Twitter Buffer The C-Suite Shuffle: Temporary vs Fractional CMOs If you need senior marketing leadership but don’t require or can’t afford a full-time CMO, interim CMO models like temporary or fractional chief marketing officers offer flexible solutions. But what’s the difference between these flexible CMO options and how do you know which is…
Fractional CMO Consultant: How to Hire the Right Marketing Leader in 2026
LinkedIn Facebook Twitter Buffer The Geisheker Group, Inc. provides fractional CMO consulting services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, not as an advisor who recommends and exits. Twenty-plus years of B2B…
What Is Brand Voice? Why Most B2B Companies Get It Wrong
Most B2B marketers think “brand voice” means sounding professional, then publish copy that reads like a legal disclaimer. Here is what brand voice actually is, why playful brands win, and a 5-check diagnostic to test your own.
