If you’ve ever sat in a leadership meeting where the marketing team blamed sales for ignoring their leads (and sales fired right back that the leads were garbage) you already know the war is real. It’s quiet, it’s expensive, and it’s draining your revenue growth one quarter at a time. Sales and marketing alignment isn’t…
Strategy decides who you target, the position you own, and why buyers pick you. Tactics are the actions that carry it out. 6 B2B examples and a test.
Ugly ads look like organic posts, so B2B buyers stop scrolling. Why raw creative beats polished ads on Meta and LinkedIn, and how to test it the right way.
In my experience, many B2B marketers are solving the wrong problem. They obsess over their ads, tweak creative, adjust targeting, and pour money into media spend, while their landing pages quietly kill every lead their ads work hard to generate. I have seen this pattern repeatedly in my work as a Fractional CMO. And fixing…
Most B2B companies invest in marketing campaigns that look exactly like their competitors’. Same channels, same messaging, same tired value propositions. Then they wonder why growth is slow and pipeline is thin. The companies that will dominate their markets in 2026 are doing something different. They are building campaigns rooted in sharp differentiation, data-backed positioning,…
A fractional marketing team is senior specialists led by one strategy owner. How it compares with an agency or in-house hires, and how to run one well.