B2B Fractional CMO
Senior Marketing Leadership for B2B Companies. Two CMOs for the Price of One.
We lead marketing for B2B companies with $5M to $50M in revenue: the strategy, the message, and the team and vendors doing the work. Any B2B industry, with the deepest experience in technology, SaaS, and AI.
The Geisheker Group and its founder have been featured in
B2B Is What We Do. Tech Is Where We Go Deepest.
We work with B2B companies across industries. These are the ones we know best.
B2B Technology
IT services, cybersecurity, data, hardware, and tech-enabled services. Technical products, buying committees, and long sales cycles.
B2B SaaS
Recurring-revenue companies that need predictable pipeline instead of SDR cold calls and one fragile lead source.
AI Companies
AI startups and scale-ups turning impressive technology into outcomes buyers can justify, and pilots into paid contracts.
PE and VC-Backed Companies
Portfolio companies with growth targets to hit, from diligence through the first 100 days to exit.
Every Other B2B Company
Distribution, legal and professional services, business services, and more. If you sell to businesses, the fundamentals are the same.
Not Sure Where You Fit?
Bring your toughest marketing problem to a free 30-minute session. You leave with a written plan either way.
What B2B Marketing Leadership Has to Get Right
Buying Committees, Not Single Buyers
Six to ten people weigh in on most B2B purchases. Your marketing has to arm every one of them, not just attract a click.
Long Sales Cycles
When deals take six months, you need measurement that connects today’s marketing to next quarter’s revenue, not last week’s clicks.
Marketing and Sales on One Number
Pipeline breaks at the handoff. We align marketing and sales around qualified opportunities and revenue.
Every Dollar Accountable
All marketing should be measurable. We direct spend to programs that produce qualified pipeline and cut what does not.
A Message Buyers Repeat
Clear positioning that a champion can repeat to their CFO. If your buyers cannot explain why you, they will not pick you.
AI in the Operation
We build AI into how your marketing team researches, creates, and optimizes, so a lean team produces like a larger one.
Results Across B2B Industries
Pharmacy Supply, $200M Company
Growth Before a Sale
Peter Geisheker, marketing consultant
- Rebuilt the marketing strategy
- 18% sales lift that helped drive the company’s acquisition
Legal Technology
CasePost
Michael Pecora, VP of Marketing
- Sales quadrupled to $22M in two years
- Paved the way for acquisition by LegalZoom
Enterprise Software
SightCall
Peter Geisheker, Global Director of Digital Marketing
- Inbound leads from a few per month to 20+ per day
- ABM program helped land Fortune 1000 clients
Plus: Michael generated more government sales appointments in seven months than one client had produced in the previous four years, and has done strategy work for General Motors, Kodak, and Walgreens.
A Clear Plan From Day One
Days 1 to 30
Research and Positioning
Audit the funnel, the data, and the team. Interview customers and sales. Sharpen your ICP, positioning, and messaging, and pick the few bets worth testing.
Days 31 to 60
Build and Test
Direct your team and vendors as they build the priority programs. Launch controlled tests and put the measurement in place to read them honestly.
Days 61 to 90
Scale, Implement, Prove
Scale what is working, cut what is not, and lock in the operating cadence and reporting that tie marketing to pipeline and revenue.
Marketing Leadership, Not an Ad Agency
We do the job a full-time CMO does: set the strategy, own the message, and lead the people doing the work. We don’t run your ad campaigns or update your website ourselves. We sit above your team and agencies and hold them accountable for results.
What We Do
- Marketing strategy and growth planning
- Positioning and messaging
- Leading your internal marketing team
- Hiring, directing, and managing agencies and vendors
- Budget allocation and ROI accountability
- Measurement, reporting, and course correction
What Your Team and Vendors Do
- Build and run ad campaigns (Google, LinkedIn, Meta)
- Build and update your website and landing pages
- Design and creative production
- Day-to-day content and copywriting
- SEO implementation and technical work
- Marketing automation and CRM setup
No marketing team or agencies yet? We’ll tell you what to hire and help you pick the right vendors.
Meet Your Two Fractional CMOs
Every engagement includes both Peter and Michael, leading your strategy, messaging, and marketing team together. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 600+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanGet a Free Written Growth Plan for Your B2B Company
Hiring a fractional CMO is a big decision. So before you spend a dollar, we’ll show you exactly how we think and what we’d do for your business.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Work the Problem With You
Together we develop 5 to 10 practical ideas tailored to your business, your market, and your budget.
You Get a Written Growth Plan
The three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
Three Ways to Work With Us
Every option includes both of us. Not sure which fits? Start with the free growth plan.
Marketing Strategy Advisor
Strategic Guidance on Demand
$2,000 /month and up
Ongoing access to senior marketing strategy without a full-time executive. Direct leadership to guide decisions and maximize ROI.
What’s included
- 1–2 hours of strategy guidance per week
- Regular marketing strategy sessions
- Campaign and initiative review
- SEO and inbound marketing guidance
- Demand gen strategy recommendations
- Direct email access for questions
Fractional CMO
Embedded Marketing Leadership
$12,000 /month and up
Both of us work directly with your leadership team to develop and lead the marketing strategy required to generate consistent pipeline. Two senior CMOs, one fee.
What’s included
- Demand generation strategy and oversight
- SEO and inbound marketing growth systems
- Lead generation pipeline architecture
- Marketing funnel optimization
- Marketing team and vendor management
- Campaign strategy and performance improvement
One-Time Project
Marketing Growth Audit
$10,000 one-time fee
A clear picture of your biggest marketing opportunities before committing to a monthly engagement. Delivered as a prioritized action plan.
What’s included
- Full marketing channel and strategy audit
- Competitive landscape analysis
- Prioritized growth opportunities roadmap
- CAC and pipeline efficiency review
- 60-minute strategy debrief call
- Ideal starting point before any engagement
More on B2B Marketing Leadership
The B2B Marketing Strategy Framework CEOs Should Use
How to Perform a B2B Marketing Audit (And Actually Fix What You Find)
Is the MQL Dead? Why B2B Marketing Must Shift to SQL
B2B Fractional CMO: Common Questions
What kinds of B2B companies do you work with?
What does a B2B fractional CMO do?
Do you run our ads or build our website?
How much does a B2B fractional CMO cost?
How do we get started?
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. We take 10 growth plan sessions a month. No obligation.
Get My Free Growth Plan