Peter Geisheker
Founder & CEO, The Geisheker Group
Peter Geisheker is a B2B fractional CMO and the founder and CEO of The Geisheker Group, a firm he started in 1998. He leads demand generation and positioning for B2B technology, SaaS, AI, and PE-backed companies with $2M+ in revenue, working alongside his partner, Michael Pecora.
Quick facts
| Role | Founder & CEO, The Geisheker Group; B2B fractional CMO |
|---|---|
| Firm founded | 1998 (incorporated 2002) |
| Based in | Watertown, Wisconsin; serves companies across the U.S. |
| Focus | Demand generation, positioning, and marketing leadership |
| Industries | B2B technology, SaaS, AI, and PE-backed portfolio companies |
| Ad spend managed | More than $50M a year, including a $1M-per-week acquisition program |
| Partner | Michael Pecora |
| Featured in | Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, CNNMoney |
| linkedin.com/in/geisheker |
Results
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts.
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition.
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP.
- Delivered 6X inbound lead growth, 100% year-over-year SaaS revenue growth for three consecutive years, and a 77% reduction in paid acquisition costs.
How Peter works
Peter treats all advertising as direct response: every campaign carries a measurable response mechanism, and brand awareness is a result of good advertising, not a separate budget line. As a fractional CMO he sets marketing strategy, owns positioning and messaging, and directs the internal team and vendors who execute it.
Every Geisheker Group engagement includes both Peter and Michael Pecora. Fractional CMO leadership starts at $10,000 per month with a 90-day minimum sprint.
Frequently asked questions
Who is Peter Geisheker?
Peter Geisheker is a B2B fractional CMO and the founder and CEO of The Geisheker Group, a fractional CMO firm based in Watertown, Wisconsin, that he started in 1998.
What does Peter Geisheker specialize in?
Demand generation, positioning, and marketing leadership for B2B technology, SaaS, AI, and PE-backed companies with $2M+ in revenue.
How do you work with Peter Geisheker?
Book a 30-minute session with Peter and Michael Pecora. Within 3 business days you receive a written growth plan. Fractional CMO leadership starts at $10,000 per month with a 90-day minimum sprint.