About The Geisheker Group
Founded in 1998 and Built Around One Goal: B2B Revenue Growth
The Geisheker Group, Inc. is a B2B fractional CMO firm. We give B2B companies with $2M+ in revenue, and well-funded B2B startups, the senior marketing leadership they need: strategy, messaging, and management of their marketing team and vendors. We work across B2B industries and go deepest in B2B technology, SaaS, and AI companies, as well as PE and VC-backed companies. We are not an ad agency. Your team and vendors do the hands-on work; we lead it and hold it accountable.
The Geisheker Group and its founder have been featured in
Two Senior Marketing Executives. Every Engagement.
The firm is led by two senior marketing executives, and every engagement includes both of them: two fractional CMOs for the price of one. Peter Geisheker, founder and CEO, has spent nearly three decades leading marketing for B2B SaaS and tech companies, including SightCall, Skyfii (now Beonic), and PegEx. Michael Pecora has 26+ years of building customer-acquisition systems, including quadrupling CasePost sales to $22M in two years ahead of its acquisition by LegalZoom.
Peter has overseen advertising budgets of more than $50 million a year, and The Geisheker Group and its founder have been featured in Inc. Magazine, Entrepreneur Magazine, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, CNNMoney.com, and Yahoo Finance.
Meet Your Two Fractional CMOs
Most fractional CMO firms give you one person, part-time. Every engagement with us includes both Peter and Michael, leading your strategy, messaging, and marketing team together. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 300+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanRecent B2B Client Results
Real outcomes delivered for real B2B companies across lead generation, SEO, and revenue growth.
Client Result
SightCall.com
- Grew inbound leads from a few per month to 20+ leads per day
- Generated ABM leads from Fortune 1000 “dream clients”
- SEO rankings outpaced all major competitors across core content
Client Result
Beonic.com
- Increased incoming leads by 240%
- Reduced cost-per-lead by more than 60%
- Sales increased 25% during COVID global lockdown
- SEO rankings surpassed all key competitors
Client Result
PegEx.com
- Sales increased by over 60% through consistent incoming leads
- Reduced cost-per-lead by more than 70%
- ABM program secured major “dream client” accounts
- SEO rankings outpaced competitors across all key terms
Give Us 30 Minutes. We’ll Show You, Step by Step, How to Grow Your Pipeline.
On one 30-minute call, we’ll show you, step by step, the 3 fastest ways to grow your pipeline. Within 3 business days, you get it in writing: what to test first, who on your team owns each step, and how you’ll know it’s working.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Show You, Step by Step
We walk you through the 3 fastest ways to get more qualified leads, tailored to your business, your market, and your budget.
You Get a Written Growth Plan
Within 3 business days: the three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why is it free? It’s the best way we’ve found to meet good-fit clients. We’d rather show you what we can do than tell you. A plan built on your own numbers says more about us than any sales pitch could, and it’s yours to keep either way.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
- No hard sell. If there’s a fit, we’ll show you what working together could look like. If not, you keep the plan.
- If we can’t help, we’ll tell you in the first 10 minutes and give you the rest of your half hour back.
- Your written plan arrives within 3 business days of the call.
- Michael has led 300+ strategy sessions with CEOs and business owners. This is what we do.
We turn down companies we don’t think we can help.
This is what you get. See the full sample plan →How a Fractional CMO Helps Your B2B Company Grow
A fractional CMO provides senior-level marketing leadership without the cost of a full-time executive, giving your company the strategic direction needed to scale.
Marketing Strategy Development
An experienced fractional CMO brings methodology and outside perspective to build a data-driven, multi-channel marketing strategy aligned with your business goals, including ICP, competitive positioning, and KPIs.
Brand Messaging and Positioning
Assess and refine your current branding and messaging for greater clarity, differentiation, and customer resonance, informing content, advertising, events, and PR across every channel.
Marketing Organizational Design
Evaluate your current team’s skill sets and experience, then recommend adding missing capabilities through new hires or outsourced support to build a scalable marketing function.
Acquisition and Retention Program Audit
Review existing programs for efficiency and ROI. Assess the performance of each channel and tactic to determine where to double down and where to eliminate wasteful spending.
Executive Coaching
Beyond strategy and programs, fractional CMOs mentor less experienced directors and VPs, helping them level up their leadership skills and marketing expertise faster.
Why Work With a Fractional CMO?
Five primary advantages of leveraging fractional CMO support for your B2B company.
On-Demand Senior Marketing Leadership
Seasoned, executive-level marketing leadership when you don’t need, or can’t yet afford, a full-time CMO. An objective, experienced extension of your leadership team.
Flexible and Affordable
Tremendous leverage compared to a VP or CMO salary of $300K+. Capacity can flex up and down as business needs change, with no long-term fixed overhead.
Objective Audit of Current Programs
An unbiased assessment of existing strategies and tactics, identifying poor-performing programs to eliminate and practical expansion efforts to pursue.
Premium Talent and Experience
Access to insights from executives who have run successful campaigns for dozens of companies. Exposure to winning marketing methods across multiple industries is invaluable for growth.
Accelerated Learning and Skill Building
Fractional CMOs coach and develop your internal marketing leaders, compressing years of learning into months and preparing your team for the next stage of scale.
Fractional CMO Impact on Key Marketing Metrics
Fractional CMO leadership directly influences improvement across five critical B2B marketing metrics.
Customer Acquisition Cost
Precise ICP targeting, stage-based segmentation, and channel monitoring yield more efficient customer gains.
Average Revenue Per Account
Refining ICP against contract value data highlights the segments and verticals to prioritize for larger deals.
Monthly Recurring Revenue
Strategies to lift expansion rates and ABM approaches to land multi-year deals directly grow recurring revenue.
Customer Lifetime Value
Loyalty and retention initiatives focused on renewals and referrals boost the total lifetime value of each customer.
Cash Flow
Continual campaign, technology, and resource optimization keeps spending accountable to measurable, productive gains.
The Ideal Fractional CMO Engagement Model
How we structure engagements to deliver maximum, measurable impact from day one.
Getting Started
90-Day Minimum Sprint
Fractional CMO engagements start with a 90-day sprint: research and positioning, then building and testing, then scaling what works. If you’re pleased with performance and cultural alignment, move to a longer-term engagement of 1–3 years for deeper partnership.
Structure
Retainer Plus Project Basis
A monthly fixed-fee retainer covers strategy, leadership, and team and vendor management, with budget for special one-off initiatives as needed. This balances affordability with access to expanded capacity when it matters.
Cadence
Weekly, Quarterly & Annual Reviews
Weekly check-ins maintain momentum. Quarterly strategy reviews maximize accountability to growth targets. Annual comprehensive audits refresh the strategic roadmap aligned with your latest business plans.
Marketing Leadership for B2B Companies
We specialize in B2B technology, SaaS, and AI companies, plus PE- and VC-backed portfolio companies.
Established B2B Companies
B2B companies with $2M+ in revenue that have outgrown founder-led marketing and need senior leadership to scale.
Two Senior Fractional CMOs for the Price of One
Start with a free 30-minute working session with both of us. You get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take. Fractional CMO leadership starts at $10,000/month.
Try us before you hire us. No hard sell on the call, and your written plan arrives within 3 business days.
Get My Free Growth Plan