Fractional CMO for B2B SaaS
Two Senior SaaS CMOs for the Price of One
We have led marketing inside SaaS companies, not just advised them. We lead your strategy, messaging, and marketing team and vendors so pipeline stops depending on SDR cold calls, one lead source, or the founder.
The Geisheker Group and its founder have been featured in
The SaaS Marketing Problems We Fix
Most of the SaaS companies we have worked with came to us with at least two of these.
Pipeline Depends on SDRs
Cold outreach produces fewer meetings every quarter, and marketing is not a reliable source of qualified opportunities.
One Lead Source You Can Lose
Trade shows, referrals, or a single paid channel carry the pipeline. When it dries up, so does the forecast.
Agency Spend Without SQLs
Plenty of activity and reports, but expensive, low-quality leads that sales will not work.
Nobody Senior Owns the Number
The CEO or a junior marketer is running marketing between everything else, and no one is accountable for pipeline.
Rising CAC, Unclear Attribution
You cannot tell which programs create pipeline and which just take credit for it.
A Board That Wants Predictable Growth
Investors want a demand engine that scales with spend, not a quarter-by-quarter scramble.
How We Lead Marketing for SaaS Companies
ICP, Positioning and Messaging
Define the accounts worth winning and why they should choose you, then carry that message through the website, sales deck, and campaigns.
Inbound and SEO Engine
Set the search and content strategy that compounds, and direct the people producing it. We have driven 6X inbound lead growth through organic systems.
ABM for Enterprise Accounts
Account-based programs aimed at your dream accounts, the approach that helped SightCall land Fortune 1000 clients.
SQL-First Measurement
CAC, pipeline velocity, and conversion by stage, with every channel and vendor accountable to qualified pipeline, not MQL volume.
Team and Agency Leadership
Lead and coach your marketing team, hire and manage the right agencies, and align sales and marketing around the same number.
AI in Your Marketing Operations
Put AI to work across research, content, and campaign optimization so a lean team produces like a larger one.
What We Have Done Inside SaaS Companies
Enterprise AR SaaS
SightCall
Peter Geisheker, Global Director of Digital Marketing
- Inbound leads from a few per month to 20+ per day
- ABM program helped land Fortune 1000 clients
- Named one of the fastest-growing software companies in America by Inc.
Publicly Traded Analytics SaaS
Beonic (formerly Skyfii)
Peter Geisheker, Director of Global Marketing Operations
- 240% more inbound leads
- 60%+ lower cost per lead
- 25% sales growth during the COVID lockdown
Waste Management SaaS
PegEx
Peter Geisheker, Digital Marketing Director
- 60%+ sales increase
- 70%+ lower cost per lead
- Daily leads grew from 25 to 150
Plus: Michael Pecora won 312 new SaaS customers in four months with zero media spend by repositioning one product for two buyer groups and building a revenue-share distribution partnership.
A Clear Plan From Day One
Days 1 to 30
Research and Positioning
Audit the funnel, the data, and the team. Interview customers and sales. Sharpen your ICP, positioning, and messaging, and pick the few bets worth testing.
Days 31 to 60
Build and Test
Direct your team and vendors as they build the priority programs. Launch controlled tests and put the measurement in place to read them honestly.
Days 61 to 90
Scale, Implement, Prove
Scale what is working, cut what is not, and lock in the operating cadence and reporting that tie marketing to pipeline and revenue.
Marketing Leadership, Not an Ad Agency
We do the job a full-time CMO does: set the strategy, own the message, and lead the people doing the work. We don’t run your ad campaigns or update your website ourselves. We sit above your team and agencies and hold them accountable for results.
What We Do
- Marketing strategy and growth planning
- Positioning and messaging
- Leading your internal marketing team
- Hiring, directing, and managing agencies and vendors
- Budget allocation and ROI accountability
- Measurement, reporting, and course correction
What Your Team and Vendors Do
- Build and run ad campaigns (Google, LinkedIn, Meta)
- Build and update your website and landing pages
- Design and creative production
- Day-to-day content and copywriting
- SEO implementation and technical work
- Marketing automation and CRM setup
No marketing team or agencies yet? We’ll tell you what to hire and help you pick the right vendors.
Meet Your Two Fractional CMOs
Every engagement includes both Peter and Michael, leading your strategy, messaging, and marketing team together. You pay for one.
Peter Geisheker
Founder & CEO, The Geisheker Group · 24+ Years Leading Marketing
Owns demand generation and positioning: where your growth comes from and how your market sees you.
- Rebuilt marketing for a $200M pharmacy-supply company, producing an 18% sales lift that helped drive its acquisition
- As Global Director of Digital Marketing at SightCall, grew inbound leads from a few per month to 20+ per day and landed Fortune 1000 accounts
- Led global marketing at SaaS companies Skyfii (now Beonic) and PegEx, lifting leads 240% and 500%
- Generated 900+ leads in 60 days on a $10K budget, closing deals with Cisco and HP
- Has managed more than $50M a year in ad spend, including a $1M-per-week acquisition program
Michael Pecora
Business Growth Strategist & Execution Architect · 26+ Years · $1.4B+ in Client Results
Owns acquisition strategy and operations: CRM, sales process, and the campaign systems your team and vendors run to turn demand into revenue.
- Quadrupled CasePost sales to $22M in two years, helping position it for acquisition by LegalZoom
- Won 312 new SaaS customers in four months with zero media spend
- Tripled leads on the same ad budget, at about $20 per lead versus an industry range of $50 to $70
- Generated more government sales appointments in seven months than the client had produced in the previous four years
- Strategy work for General Motors, Kodak, and Walgreens, plus 300+ strategy sessions with CEOs and business owners
Featured in: The Geisheker Group and its founder have been featured in Inc., Entrepreneur, FORTUNE Small Business, The New York Times, The Washington Post, NBC News, and CNNMoney.
Get My Free Growth PlanGet a Free Written Growth Plan for Your SaaS Company
On one 30-minute call, we’ll show you, step by step, the 3 fastest ways to grow your pipeline. Within 3 business days, you get it in writing: what to test first, who on your team owns each step, and how you’ll know it’s working.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Show You, Step by Step
We walk you through the 3 fastest ways to get more qualified leads, tailored to your business, your market, and your budget.
You Get a Written Growth Plan
Within 3 business days: the three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why is it free? It’s the best way we’ve found to meet good-fit clients. We’d rather show you what we can do than tell you. A plan built on your own numbers says more about us than any sales pitch could, and it’s yours to keep either way.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
- No hard sell. If there’s a fit, we’ll show you what working together could look like. If not, you keep the plan.
- If we can’t help, we’ll tell you in the first 10 minutes and give you the rest of your half hour back.
- Your written plan arrives within 3 business days of the call.
- Michael has led 300+ strategy sessions with CEOs and business owners. This is what we do.
We turn down companies we don’t think we can help.
This is what you get. See the full sample plan →Two Ways to Work With Us
Every option includes both of us. Not sure which fits? Start with the free growth plan.
Fractional CMO
Embedded Marketing Leadership
$10,000 /month and up
90-day minimum sprint
Both of us work directly with your leadership team to develop and lead the marketing strategy required to generate consistent pipeline. Two senior CMOs, one fee.
What’s included
- Demand generation strategy and oversight
- SEO and inbound marketing growth systems
- Lead generation pipeline architecture
- Marketing funnel optimization
- Marketing team and vendor management
- Campaign strategy and performance improvement
One-Time Project
Marketing Growth Audit
$10,000 one-time fee
A clear picture of your biggest marketing opportunities before committing to a monthly engagement. Delivered as a prioritized action plan.
What’s included
- Full marketing channel and strategy audit
- Competitive landscape analysis
- Prioritized growth opportunities roadmap
- CAC and pipeline efficiency review
- 60-minute strategy debrief call
- Ideal starting point before any engagement
More on SaaS Marketing Leadership
Why Most B2B SaaS Lead Gen Programs Fail
10 Signs Your SaaS Company Needs a Fractional CMO
B2B Demand Generation: The Complete Strategy Guide
SaaS Fractional CMO: Common Questions
Do you have hands-on SaaS marketing leadership experience?
What stage of SaaS company do you work with?
Will you work with our current agency and marketing team?
How is this different from hiring a VP of Marketing?
Marketing Leadership for B2B Companies
We specialize in B2B technology, SaaS, and AI companies, plus PE- and VC-backed portfolio companies.
Established B2B Companies
B2B companies with $2M+ in revenue that have outgrown founder-led marketing and need senior leadership to scale.
See How We Would Grow Your Business. Free.
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. No hard sell on the call, and your written plan arrives within 3 business days.
Get My Free Growth Plan