You’re the CEO. So why are you stuck being the CMO too?
You’d never do your own taxes. Or argue your own lawsuit. But marketing — the one thing that decides how fast you grow — somehow keeps landing on your desk. Here’s the good news. You can hand it to two proven senior marketing leaders who’ve actually done this for 20+ years. Not an SEO guy with a shiny new title. The real thing. For a fraction of one full-time CMO.
Book a 30-minute strategy call →A free, honest read on your marketing. No pitch.
Look at your org chart.
Someone owns the money. Someone owns operations. Someone owns HR. Now find the person who owns marketing — the function that decides how fast you grow. There isn’t one.
So it falls to you. Squeezed in between everything else. Late at night. On weekends. Done at 60%, because you’ve got a company to run. Or you hand it to a junior marketer and hope. Or an agency that bills you and reports “impressions.”
Deep down, you already know the truth: nobody senior is actually leading it.
And the market is no help.
So you go looking for someone. And here’s what you find. Everybody’s a “fractional CMO” now.
The SEO freelancer? Fractional CMO. The Facebook ads guy? Fractional CMO. The person who ran a company’s Instagram for two years? Him too. They slapped the title on, and now they want to run your entire marketing function.
Most of them can’t. They know one channel. And leading marketing — the strategy, the demand gen, the team, the vendors, the budget, the number — is a completely different job. One they’ve never actually held. Be careful who you hand your growth to.
And most people badly underestimate the job itself.
Here’s the trap almost everyone falls into. They think marketing is placing some ads on Facebook and Google and calling it a day. It isn’t. Not anymore.
Modern marketing is a technical machine — analytics, attribution, CRM, automation, ad platforms, data pipelines, and a fast-moving wave of AI tools. Every piece of it is measurable. Which means every piece can be done right — or done expensively wrong.
And that stack reinvents itself every few months. No CEO can keep pace with it. Neither can a marketing manager whose plate is already full. That’s not a knock on either of you — it’s the nature of a field moving this fast.
This is what we do every single day, across dozens of companies. We live in the marketing tech. We know what actually moves revenue and what’s an expensive distraction. So your budget doesn’t pay to learn those lessons the hard way.
Here’s how to tell a real marketing leader from someone in the costume.
Simple. Hold them to this list. A real leader owns all six. A specialist with a new title owns one row — and wings the rest with your money.
We didn’t pull this list out of thin air. We built it from 20+ years of doing every single row. So ask whoever you’re considering: can you check all six? If not, they’re not a marketing leader. They’re a contractor with a better title.
Two senior marketing leaders. One team on your business.
Most fractional CMO offers give you one person, part-time. We give you both of us. Two full careers of senior marketing leadership, working your strategy and execution together. Here’s the proof — in numbers, not adjectives.
- Led marketing as a senior in-house and fractional executive for B2B SaaS and tech companies — growing daily leads 500% (25 to 150) at PegEx, lifting leads 240% at ASX-listed Skyfii, and raising leads 120% on a $15K global budget at SightCall.
- As a marketing consultant, revamped a $200M pharmacy-supply company’s marketing into an 18% sales lift that helped drive its acquisition — cut one software client’s cost per lead from $114 to $29 in six months — and generated 900+ leads in 60 days on $10K that closed deals with Cisco and HP.
- Directed a $1M-per-week client-acquisition program that produced 36,000+ signed cases — running marketing at a scale most marketers never touch.
- Scaled 7+ startups from zero to millions and generated 600,000+ leads and $1.4B+ in documented client value — from one-person businesses to the Fortune 500.
- Built the marketing and go-to-market strategy for recognized leaders: futurist and New York Times best-selling author Daniel Burrus, negotiation authority Jim Camp (securing a Nightingale-Conant audiobook, a Harvard talk, and a Salesforce initiative), and social-media pioneer Shoutlet (Disney, eBay, SC Johnson).
- As CMO and then President, built and scaled a national performance-based acquisition company that beat multibillion-dollar competitors many times its size — quadrupling revenue to $22M in two years and driving it to acquisition by LegalZoom.
You get a whole marketing department. You just don’t have to build one.
Strategy is worth nothing without execution. So here’s the part most fractional CMOs can’t offer.
Over 20+ years, the two of us have built real, long-term relationships with the best specialists in the business. Media buyers. Funnel builders. CRM experts. Data and automation people. Designers. Copywriters. The people who actually do the work.
When your plan calls for them, we bring them in. Already vetted. Managed by us. Accountable to us. You get your entire marketing engine built and optimized — A to Z — and you only ever manage two people. Us.
Two leaders of this caliber cost less than one junior hire.
What does a marketing leader with our experience cost as a full-time hire? About $300,000 a year. Each. Plus benefits, payroll tax, and equity. Try to hire cheaper, and you’re right back to the “specialist with a title” problem this whole page is warning you about. Or… you get both of us, starting at $10,000 a month. Do the math.
How pricing works, no games: it starts at $10,000/month for a company with one core product or service. More products, more campaigns, or more companies under one owner? That’s more of our time, so the price goes up from there. What never changes: you always get both of us.
Book a 30-minute strategy call →Say the call goes well. Here’s exactly what you get.
The strategy call — free
A 30-minute video call. We look at your marketing and give it to you straight: what’s working, what’s bleeding money, whether we can help. Not a fit? We’ll tell you. No pitch.
Your first 30 days
Inside the first month of your first sprint, we audit everything and hand you a written 90-day growth plan — the exact moves we’d make, in order. Then we spend the rest of the quarter executing it. That’s what a 3-month sprint is built for: a real plan, then real execution behind it.
We take it over
Now we run it. Strategy, execution, the team, the vendors, the budget, the results — all of it. You get your nights and weekends back. And for the first time, your marketing has a leader.
A short commitment. A clean exit.
A short commitment, not a leash
A 3-month minimum — the time it takes to do the work right. Then it renews quarter to quarter; cancel anytime before the next term. No salary, no severance.
Keep the plan
The written 90-day growth plan is yours to keep — even after the engagement ends.
Both of us, always
We take a limited number of companies — so you always get both leaders, never a junior handoff.
Already have a strong CMO or VP of Marketing? Then stop reading. You’re set. This isn’t for you. This is for the CEO still doing marketing himself at 11pm — or handing it to people who can’t lead it. If that’s you, let’s talk.
Get an honest read on your marketing. Free.
One 30-minute video call. We’ll tell you what’s working, what’s leaking money, and whether two senior leaders running your marketing makes sense for where you’re headed. No pitch. No pressure. If it’s a fit, we’ll show you the next step. If it’s not, you’ll still hang up knowing more about your marketing than you did this morning. Fair trade for 30 minutes.
Book your strategy call →P.S. — Remember: just a 3-month minimum, then cancel anytime before the next quarter — and the 90-day growth plan is yours to keep either way. So the worst case is you get a free 30-minute read and a plan you could run yourself. The best case? You finally hand marketing to two people who’ve done this for 20+ years — and get your time back. Either way you come out ahead. The empty seat isn’t going to fill itself.