Client Results
Case Studies: Companies We’ve Helped Grow
Real results from B2B, SaaS, and high-growth companies. In every case, we set the strategy, owned the message, and led the team and agencies doing the work.
The Geisheker Group and its founder have been featured in
Filling the Pipeline for B2B SaaS Companies
See how we lead marketing for B2B SaaS, B2B technology, and AI companies.
B2B SaaS · Enterprise AR Visual Support
SightCall: From a Few Leads a Month to 20+ a Day
Led by: Peter Geisheker, Global Director of Digital MarketingThe Situation
SightCall provides augmented reality live visual support to enterprise service organizations. Nearly all of its pipeline came from SDR cold outreach, which was producing fewer opportunities every month. Inbound marketing produced only a couple of leads a month.
What We Did
- Built and led a global, multi-channel inbound program across search, display, remarketing, SEO, and email nurturing
- Launched a LinkedIn account-based marketing program aimed at Fortune 1000 “dream accounts,” backed by direct-response ads, ebooks, white papers, and webinars
- Directed the team and agencies running it, with every channel accountable to pipeline
The Results
Publicly Traded B2B SaaS · AI People-Movement Analytics
Beonic (formerly Skyfii): 240% More Leads When Trade Shows Disappeared
Led by: Peter Geisheker, Director of Global Marketing OperationsThe Situation
Beonic, formerly Skyfii, is a publicly traded SaaS company that uses AI to measure and optimize how people move through buildings and venues. Its pipeline depended on trade shows. When COVID canceled them, the company needed a global inbound engine fast.
What We Did
- Replaced the trade-show pipeline with an always-on global inbound program across search, display, remarketing, SEO, and email nurturing
- Launched LinkedIn ABM with direct-response ads, ebooks, white papers, and webinars
- Led the team and vendors executing it and held every channel to cost per lead
The Results
B2B SaaS · Waste Management Software
PegEx: 60% More Sales at 70% Lower Cost Per Lead
Led by: Peter Geisheker, Digital Marketing DirectorThe Situation
PegEx makes software for companies that manage hazardous and non-hazardous waste. It was burning investor cash on a generalist ad agency whose leads were expensive, low quality, and rarely converted. It needed a B2B SaaS marketing leader to take ownership of all marketing.
What We Did
- Took ownership of all marketing and replaced the generalist agency approach with a B2B SaaS demand strategy
- Built a multi-channel inbound program across search, display, remarketing, SEO, and email nurturing
- Launched LinkedIn ABM with direct-response ads and custom reports, articles, and videos
The Results
Growth That Held Up in Diligence
Two companies where the growth we led helped set up an acquisition. See how we work with PE and VC-backed companies.
Legal Technology
CasePost: Sales Quadrupled to $22M in Two Years
Led by: Michael Pecora, VP of MarketingAs VP of Marketing, Michael quadrupled CasePost’s sales to $22M in two years, paving the way for the company’s acquisition by LegalZoom.
4X
Sales growth in two years, then acquired by LegalZoom
Pharmacy Supply · $200M Company
An 18% Sales Lift That Helped Drive an Acquisition
Led by: Peter Geisheker, marketing consultantPeter rebuilt the marketing strategy for a $200M pharmacy-supply company. The resulting sales growth strengthened the business ahead of its acquisition.
18%
Sales lift that helped drive the company’s acquisition
When We Worked Together: Better Strategy Beat Bigger Budgets
National Performance-Based Client Acquisition · Heavily Regulated
Decibel (now LevelUp Law): Outrunning Multibillion-Dollar Competitors
Led by: Both of us. Michael Pecora as CMO and later President; Peter Geisheker as VP of Marketing.The Situation
Decibel built case acquisition for U.S. law firms: generating demand, running intake, and delivering signed cases at scale. Winning meant three hard things at once: acquiring high-intent prospects faster than far better-funded competitors, holding cost per acquisition down, and staying compliant in one of the most heavily regulated corners of advertising.
What We Did
- Michael built and scaled the company’s acquisition engine, first as CMO and then as President
- Peter led demand generation: paid media strategy across digital and offline channels, direct-response creative, and a test-learn-scale program that validated offers before committing budget to expensive channels
- Together we closed the loop between marketing, intake, QA, and legal to raise lead quality, not just volume
The Results
Want Results Like These? Start With a Free Growth Plan.
Hiring a fractional CMO is a big decision. So before you spend a dollar, we’ll show you exactly how we think and what we’d do for your business.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Work the Problem With You
Together we develop 5 to 10 practical ideas tailored to your business, your market, and your budget.
You Get a Written Growth Plan
The three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
Results Snapshots
More wins from our careers leading marketing and growth.
900+ leads
Generated in 60 days on a $10K budget, closing deals with Cisco and HP
Peter Geisheker$114 to $29
Cut a software company’s cost per lead in six months
Peter Geisheker312 customers
New SaaS customers in four months with zero media spend, by repositioning one product for two buyer groups and building a revenue-share distribution partnership
Michael Pecora3X leads
On the same ad budget, driving cost per lead to about $20 versus an industry range of $50 to $70
Michael Pecora7 months
Generated more government sales appointments than the company had in the previous four years by changing positioning, messaging, and internal referrals
Michael Pecora#1 position
Out-positioned far larger competitors by running seven differentiated brands at once
Michael PecoraCompanies and leaders we’ve worked with include General Motors, Kodak, Walgreens, Rite Aid, Family Dollar, Hess, Citgo, Mobil, futurist Daniel Burrus, and negotiation author Jim Camp.
Marketing Leadership for B2B Companies
We work with B2B companies of every kind and go deepest in technology, SaaS, and AI.
Two Senior Fractional CMOs for the Price of One
Book a free 30-minute working session with both of us. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take.
Try us before you hire us. We take 10 growth plan sessions a month. No obligation.
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