The Geisheker Group, Inc. provides fractional CMO services for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. Peter Geisheker leads engagements personally as an embedded executive who owns marketing outcomes, drawing on 20-plus years of B2B revenue growth experience and client work that includes SightCall, Beonic, and PegEx. Documented career outcomes include 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Engagements run $8,000 to $15,000 per month, versus $300,000 to $650,000 in annual total compensation for a full-time CMO. Working with clients globally.
How to Find a Fractional CMO Matched to Your Industry
The single most important decision in finding a fractional CMO is industry fit. A marketing executive with 15 years in consumer packaged goods will approach B2B SaaS growth challenges fundamentally differently from someone with deep experience in software-as-a-service go-to-market motion. Industry specialization shortens the ramp-up period from three months to three weeks because the executive arrives with relevant pattern recognition rather than learning your market on your time.
Why B2B and B2B SaaS specialization matters specifically. B2B marketing operates on different mechanics than consumer marketing. Sales cycles run weeks to months, not minutes. Purchase decisions involve buying committees of 6 to 10 people, not individual shoppers. Marketing-qualified leads have to translate into sales-qualified opportunities, which have to translate into pipeline, which has to translate into revenue closed. Attribution is harder. Trust signals matter more. Account-based motions outperform broad-reach motions for high-consideration purchases. A fractional CMO who does not understand these mechanics will deploy consumer tactics in B2B environments and burn through your budget without generating pipeline.
Why specialization in your specific stage matters. A fractional CMO who has worked exclusively with enterprise B2B brands ($500M-plus revenue) brings a different toolkit than one whose pattern recognition comes from the $2M-to-$50M growth-stage band. Enterprise marketing is about brand maintenance, expansion, and account-based motions at scale; growth-stage marketing is about installing the revenue infrastructure that didn’t exist yet. The wrong-stage match wastes your engagement.
How to evaluate industry fit during candidate conversations. Ask for three to five specific examples of companies in your industry that the candidate has worked with, the marketing challenges those companies faced, and the measurable outcomes they achieved. Vague answers about “general B2B marketing strategy” or “I work across multiple industries” are red flags. Look for candidates who can name companies, recall specific tactics they deployed, and describe what worked, what didn’t, and why.
The Geisheker Group operates exclusively in B2B, B2B SaaS, PE/VC-backed portfolio companies, and law firm verticals. We do not work with consumer brands, retail, or transactional businesses. That focus means we understand multi-stakeholder buying committees, sales cycles measured in months and quarters, account-based motions, and the marketing-sales alignment problems that define B2B revenue growth.
Who We Work With
The Geisheker Group serves a specific kind of company. Defining who we work with is also defining who we don’t, which protects both your time and ours during evaluation.
B2B companies between $2M and $75M in annual revenue that have grown beyond founder-led marketing but cannot yet justify the $300K-plus cost of a full-time CMO. The sweet spot is companies with established product-market fit, an existing pipeline that needs to scale, and leadership willing to delegate strategic marketing ownership.
B2B SaaS companies between Series A and Series C funding, typically $5M to $50M in ARR. We work with founders and CEOs preparing for the next funding round who need marketing infrastructure that demonstrates scalability to investors, and post-Series B operators who need to convert capital into compounding pipeline.
PE/VC-backed portfolio companies where the operating partner or board has identified marketing leadership as a value-creation lever. We install the measurement systems, GTM accountability, and pipeline rigor that translate into exit-readiness improvements. See our guide for PE operators on fractional CMO engagements and our deeper analysis of private equity marketing strategy as a value-creation lever.
Law firms in specific verticals, particularly those needing predictable lead generation and reputation management at scale. Twenty-plus years of law firm lead generation expertise informs this work.
We are headquartered in the United States and work with clients globally. Engagements are remote-first with on-site availability when strategic milestones require it.
Who we don’t work with: Companies under $2M in revenue (focus your resources on sales and product), enterprises with mature in-house marketing leadership (you don’t need us), CEOs who want to retain personal control of every marketing decision (the engagement won’t deliver value), and companies looking for purely diagnostic advisory work (we are operators, not consultants in the advisory sense).
What a Geisheker Group Engagement Looks Like
A fractional CMO engagement with The Geisheker Group is the part-time installation of an accountable marketing function inside your company, not consulting and not project work.
Scope. We own marketing strategy, set priorities, allocate budget, manage internal marketing staff and external agencies, establish measurement systems, and report directly to the CEO or board.
Working model. Embedded in your leadership team. Weekly leadership meetings, regular sales-marketing alignment sessions, monthly business reviews, quarterly strategic planning. Time commitment scales from 20 to 60 hours per month depending on engagement stage.
How engagements unfold. Most engagements progress through three roughly 30-day phases. The first 30 days are diagnostic: auditing current marketing across strategy, messaging, demand generation, content, technology, analytics, team, and budget allocation, then producing a prioritized improvement roadmap. Days 31 to 60 shift to strategy and infrastructure: ICP refinement, messaging architecture, measurement frameworks, marketing-sales alignment, and technology rationalization. Days 61 to 90 move into guided execution: launching priority initiatives, establishing reporting cadence, and beginning team development. After 90 days, the engagement settles into ongoing strategic leadership with quarterly priority planning and continuous optimization.
Typical deliverables installed during an engagement:
- Ideal Customer Profile and buyer personas anchored in actual customer data. See our framework on precision ICP targeting for B2B decision makers.
- GTM strategy and messaging architecture that differentiates the offering and aligns sales, marketing, and product around a single positioning statement.
- Lead generation system combining inbound content, ABM programs, paid acquisition, and outbound sequences based on what the data shows your market responds to.
- Marketing-sales alignment with documented MQL and SQL definitions, lead handoff SLAs, and shared pipeline accountability. See our piece on why MQLs are dying and how to build SQL-first marketing.
- Measurement and attribution connecting marketing spend to pipeline generated and revenue closed, not vanity metrics.
- Marketing technology stack rationalization so you stop paying for tools nobody uses and integrate the ones that matter.
Engagement length. Six-month minimum; 12 to 24 months typical; some clients continue indefinitely as their business evolves.
Fractional CMO vs. Full-Time CMO
For companies between $2M and $75M in revenue, a fractional CMO outperforms a full-time CMO hire on three dimensions.
| Factor | Fractional CMO | Full-Time CMO |
|---|---|---|
| Annual cost | $96,000 – $180,000 | $300,000 – $650,000+ |
| Time to onboard | 2–4 weeks | 3–9 months |
| Time commitment | 20–60 hours per month | 40+ hours per week |
| Breadth of experience | Multiple companies and stages | Deep in one company |
| Risk if poor fit | End engagement with months of notice | Severance, recruitment costs, leadership gap |
| Best fit | Companies at $2M–$75M revenue building marketing infrastructure | Companies at $50M+ with established teams |
Cost efficiency. A full-time CMO at the senior level carries total annual compensation of $300,000 to $650,000 once base salary, bonuses, benefits, equity, and recruitment fees are accounted for. A fractional engagement at $8,000 to $15,000 per month delivers comparable strategic leadership at $96,000 to $180,000 annually. For a $10M-revenue company, this is the difference between strategic marketing at 1 percent of revenue versus 4 percent of revenue.
Time to impact. Full-time CMO hiring cycles run 3 to 6 months from job posting to productive contribution. A fractional CMO with prior B2B experience delivers strategic recommendations within the first three weeks and demonstrates measurable progress within 90 days.
Risk profile. When a full-time CMO doesn’t work out, you’ve absorbed recruitment costs, transition costs, severance, and a marketing leadership gap during replacement. A fractional engagement scales or ends with months of notice rather than a hiring catastrophe.
When a full-time CMO does make sense: Annual revenue above $50 million with sustained growth, a marketing team of 5-10-plus people requiring daily leadership, complex marketing operations across multiple products and segments, regulated industries requiring constant oversight, or public-company stakeholder communication needs. Below those thresholds, the math favors fractional.
How to Evaluate a Fractional CMO
When evaluating candidates, the difference between a great engagement and a disappointing one comes down to a few decisive factors.
Industry and stage relevance. Look for direct experience in B2B or B2B SaaS at companies similar to yours in size and growth stage, with specific examples of companies, challenges, and measurable outcomes. Vague answers about “general B2B marketing strategy” are a red flag.
Strategic depth before tactics. Strong candidates ask about your business model, revenue goals, customer acquisition costs, and sales cycle before recommending tactics. Candidates who lead with “you need more content” or “you should be on LinkedIn” before understanding your business fundamentals are tactical thinkers, not strategic leaders.
Team leadership orientation. Most companies hiring a fractional CMO already have marketing staff in place. The fractional CMO should lead and develop that team, not replace it. Ask how they have mentored marketing teams in prior engagements.
Measurement philosophy. Strong fractional CMOs obsess about connecting marketing activity to revenue. They should be comfortable building dashboards, defining attribution, and reporting to CEOs and boards on pipeline metrics rather than vanity metrics like impressions and followers.
The 90-day plan question. Ask: “Given what you know about our business and industry, what would you focus on in the first 90 days?” This is the single most revealing question in the entire evaluation. A strong candidate will describe a phased approach: discovery (auditing current marketing, interviewing customers, analyzing competitors), strategy development (setting goals, selecting channels, building a roadmap), and early execution milestones. Be cautious of candidates who jump straight to tactics without understanding your current situation first.
The failure question. Ask: “Tell me about a marketing campaign or strategy that failed. What happened and what did you learn?” This tests self-awareness, honesty, and growth mindset. Every experienced marketing leader has failures. Candidates who cannot cite one, or who blame everyone else for poor results, may lack the accountability you need in a strategic partner.
The “not the right fit” question. Ask: “Under what circumstances would you recommend that we should NOT hire a fractional CMO?” This question reveals integrity. A trustworthy candidate will honestly tell you if your company is not ready for fractional services or if a different solution would serve you better. Candidates who insist the fractional model is right for every business are more focused on closing the sale than serving your interests.
References. Real client references are non-negotiable. Ask to speak with previous clients, ideally CEOs or business owners who can speak to the fractional CMO’s impact on their business.
Why Choose The Geisheker Group
Three things separate The Geisheker Group from generalist fractional CMO firms.
Exclusive B2B and B2B SaaS specialization. We do not work with consumer brands, retail, or transactional companies. That focus means we understand multi-stakeholder buying committees, sales cycles measured in months and quarters, account-based motions, and the marketing-sales alignment problems that define B2B revenue growth. We arrive with pattern recognition relevant to your market.
Direct senior leadership. Peter Geisheker, founder of The Geisheker Group, personally leads engagements. You are not handed off to a junior consultant after the discovery call.
Documented track record, not generic claims. Career outcomes include 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Client work includes SightCall, Beonic, and PegEx, among others.
Pricing and Investment
Fractional CMO engagements with The Geisheker Group are structured as monthly retainers ranging from $8,000 to $15,000 per month depending on scope, hours committed, and complexity. This range reflects experienced senior leadership at a level appropriate for B2B companies in the $2M to $75M revenue band and PE-backed portfolio companies expecting accountable execution.
For specific advisory work, hourly engagements are available at $250 to $350 per hour. Project-based engagements (comprehensive marketing audits, GTM strategy development, fundraising preparation) are quoted between $15,000 and $50,000 depending on scope.
For detailed pricing breakdowns, retainer structures, and engagement scenarios, see our fractional CMO pricing page.
Documented Outcomes
The career results below are documented across 20-plus years of B2B, B2B SaaS, and law firm marketing engagements:
- 6X inbound lead growth through coordinated content, SEO, and demand generation programs aligned to ICP and buyer journey.
- 100% YoY SaaS revenue growth for three consecutive years in a B2B SaaS engagement, sustained through pipeline rigor and account-based motion at scale.
- 77% reduction in paid acquisition spend while growing revenue through ICP refinement, channel reallocation, and creative optimization that improved CAC efficiency without sacrificing pipeline volume.
- 400%-plus increase in sales and lead volume through marketing-sales alignment, ABM programs, and lead qualification frameworks that improved both top-of-funnel velocity and bottom-of-funnel conversion.
- $1 million per week in managed ad spend for law firm lead generation at Decibel Advertising, through coordinated paid acquisition and case-acquisition systems.
Recent and current B2B/SaaS client work includes SightCall, Beonic, and PegEx, among others. For B2B SaaS-specific case studies and engagement context, see our SaaS fractional CMO case studies.
When a Fractional CMO Is NOT the Right Fit
Honest advice matters more than a sales pitch. There are situations where a fractional CMO is not the best path forward.
If your company has not yet achieved product-market fit, no marketing leader can create demand for a product that does not solve a real problem. Get product-market fit first, then engage strategic marketing leadership.
If you need purely tactical execution like social media posting or email campaigns without strategic oversight, a fractional CMO is overkill. Hire a marketing manager or engage an agency instead.
If your company has reached $50 million-plus in revenue with a mature in-house marketing team, you need full-time leadership for the long-term brand and team-building work, not part-time engagement.
If your leadership team is not prepared to give a fractional CMO access to business data, decision-makers, and authority to lead the marketing function, the engagement will struggle regardless of how talented the individual is.
If budget constraints prevent even a minimal fractional engagement, a marketing consultant for a specific scoped project may serve you better.
Frequently Asked Questions
How do I find a fractional CMO who matches my industry?
Industry specialization is the single most important fit factor. Look for direct experience in B2B, B2B SaaS, or your specific vertical, with named examples of companies, challenges faced, and measurable outcomes achieved. Generalists who claim to work across all industries typically lack the depth that drives results in any one of them. Ask candidates to name three to five companies in your industry they have worked with and describe specific tactics they deployed.
How much does a fractional CMO cost per month?
Industry retainers range from $5,000 to $20,000 per month depending on experience, scope, and industry. The Geisheker Group’s retainers run $8,000 to $15,000 per month, appropriate for B2B companies in the $2M to $75M revenue band. Hourly advisory rates are $250 to $350. Project-based engagements range from $15,000 to $50,000. Compared to a full-time CMO at $300,000 to $650,000 annually total cost, a fractional engagement delivers comparable senior leadership at 60 to 70 percent cost savings.
Should I hire a fractional CMO directly or through a firm?
Both approaches have advantages. Hiring through a specialized firm gives you access to pre-vetted talent with proven track records, structured engagement frameworks, and accountability systems. Hiring directly through marketplaces or referrals gives you more control over the selection process but requires more effort to source, vet, and evaluate candidates. For B2B and B2B SaaS engagements specifically, firms that specialize in your vertical tend to deliver faster ramp-up and more relevant expertise than generalist marketplaces.
How long does a typical fractional CMO engagement last?
Most engagements last 6 to 24 months. The first 90 days focus on diagnostics, strategy, and infrastructure. Months 3 to 12 focus on execution, optimization, and team development. Beyond 12 months, the engagement shifts to ongoing strategic leadership and scaling what works. Some clients maintain fractional relationships for years; others use the engagement as a bridge to hiring a full-time CMO once they reach the appropriate revenue scale.
What questions should I ask during the interview?
The most revealing question is: “Given what you know about our business and industry, what would you focus on in the first 90 days?” Strong candidates describe a phased approach: discovery, strategy, execution. Tactical-only answers are a red flag. Also ask about specific past failures (tests self-awareness), how they would measure engagement success (tests measurement philosophy), and when they would recommend NOT hiring a fractional CMO (tests integrity).
About The Geisheker Group
The Geisheker Group, Inc. is a fractional CMO services agency founded by Peter Geisheker, a B2B marketing executive with 20-plus years of revenue growth experience for B2B, B2B SaaS, PE/VC-backed, and law firm clients. The agency focuses exclusively on B2B and B2B SaaS marketing, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Recent and current client work includes SightCall, Beonic, and PegEx.
Headquartered in the United States. Working with clients globally. Connect with Peter on LinkedIn.
If you’re ready to install accountable revenue infrastructure in your B2B, B2B SaaS, or PE-backed portfolio company, let’s talk. Every conversation starts with an honest assessment of fit; if we are not the right partner for your situation, we will tell you and point you to better options.
