B2B SaaS Fractional CMO Services

The Geisheker Group, Inc.

We Don’t Help You Compete… We Help You DOMINATE™

Get an Expert B2B SaaS Fractional CMO to Help You Grow Your Company!

The Geisheker Group, Inc., is a B2B SaaS Fractional CMO agency that helps B2B SaaS companies accelerate growth. We leverage our deep expertise in B2B SaaS marketing strategy, team leadership, high-volume lead generation, and conversion optimization to drive high-growth results.

Peter Geisheker, CEO of The Geisheker Group, is a highly sought-after B2B SaaS Fractional CMO with a proven track record of growing SaaS companies. Peter’s strategic insights and hands-on approach make him a valuable partner for companies seeking accelerated growth.

We Are Only Accepting 2 New Clients for Q1 2024

Peter Geisheker is only accepting two new clients for Q1 of 2024. To be considered as a client for Peter’s B2B SaaS Fractional CMO Services, click the “Contact Us” button below.

Peter Geisheker is Recognized as a B2B SaaS Marketing Strategy Leader

Peter Geisheker is a highly respected leader in the B2B SaaS industry, serving as the CEO of The Geisheker Group, Inc. With a specialty in building high-volume B2B SaaS lead generation programs and providing Fractional CMO Services, The Geisheker Group has carved out a unique niche in the B2B SaaS industry under Peter’s leadership. Connect with Peter on LinkedIn.

Bringing over two decades of experience to the table, Peter has been a pivotal figure in Internet marketing since its inception in the early 1990s. He has collaborated with numerous Silicon Valley startups and hundreds of businesses globally, helping them harness the potential of digital marketing to achieve their sales and marketing objectives.

Presently, Peter oversees an impressive advertising budget of over $50 million per year, showcasing his ability to manage large-scale operations and optimize investments for maximum impact.

Regarded as an expert in his field, Peter’s insights and contributions have been recognized by a wide range of media outlets. He has been mentioned in publications such as Inc. Magazine, Entrepreneur Magazine, FORTUNE Small Business Magazine, and The New York Times, among others. His expertise has also been acknowledged by The Washington Post, The Chicago Daily Herald, and NBC News, to name a few. Additionally, his influence extends to digital platforms like MSNBC.com, CNNMoney.com, and Yahoo Finance, and he has been featured in various industry-specific publications and business blogs.

Through his experience, expertise, and thought leadership, Peter Geisheker continues to shape the landscape of digital marketing. His impactful contributions to the industry and his unwavering commitment to achieving excellence in his work make him a notable figure in the realm of Internet marketing. 

Peter Geisheker, CEO, The Geisheker Group Advertising Agency

Peter Geisheker, Fractional CMO

Recent B2B SaaS Client Results

SightCall.com

  • Increased incoming leads from a few leads per month to more than 20 leads per day
  • Generated ABM leads from “dream clients” which were companies in the Fortune 1000
  • Significantly increased SEO rankings so the majority of SightCall’s online content outranked that of their competitors and helped to attract a steady supply of quality incoming leads

Beonic.com (formerly Skyfii)

  • Increased incoming leads by 240%
  • Reduced CPL by more than 60%
  • Sales increased by 25% during the COVID global lockdown
  • Increased SEO rankings so Beonic’s content outranked their competitors and brought in a steady supply of quality leads

PegEx.com

  • Sales increased by over 60% due to a steady supply of incoming leads Lead quality greatly increased
  • Reduced CPL by more than 70%
  • The ABM program helped them acquire dream clients
  • Increased SEO rankings so PegEx’s content outranked their competitors and brought in a steady supply of quality leads

10 Reasons to Hire a Fractional CMO Instead of a Full-time CMO

The Chief Marketing Officer (CMO) role has changed dramatically over the past decade. With the rise of digital marketing, social media, and ever-evolving consumer preferences, marketing has become more complex than ever. This has led many small to mid-sized companies to rethink the traditional full-time CMO role.

Instead, fractional CMO services have become an appealing alternative for many organizations. With a fractional CMO, you get targeted expertise as needed without paying a full-time salary and benefits. This agile approach to marketing leadership allows greater flexibility to adapt to market changes.

Here are ten compelling reasons why hiring a fractional over full-time CMO may be the more intelligent move:

1. Greater Focus and Specialization

A fractional CMO is hired based on specialized expertise aligned with your immediate business goals. For example, you can bring in a fractional CMO specializing in digital marketing transformation or brand repositioning without paying for unnecessary services. They provide focused, objective advice and execution specifically in their domain.

2. Flexibility and Scalability On-Demand

Marketing needs fluctuate throughout the year and often require varying areas of expertise. A full-time CMO with generalized knowledge may fall short here. Fractional CMOs allow you to scale talent up or down as needed to match workloads. You can also access different skill sets for specific campaigns and initiatives without excess capacity during slower periods.

3. Reduced Costs

You gain financial savings by only paying for work delivered instead of carrying excess salary and benefits costs. Fractional CMO fees often follow a project-based structure aligned directly to the value being produced. You also save on HR costs, office space, and other overhead. The savings are substantial at 10-30% of a full-time CMO salary while still getting high-caliber talent.

4. Objective, Unbiased Perspectives

Unlike a full-time CMO who must justify the role, fractional CMOs take an unbiased look at your business and provide entirely objective input. This lends well to developing strategies free of internal biases, politics, or sacred cow mentalities that can inhibit innovation. They also benchmark your marketing against the best-in-class with an outside-in view.

5. Proven Experience and Execution

Vetted fractional CMOs have years of real-world marketing leadership experience. They’ve run marketing departments, led full P&Ls, managed teams, executed strategies, and delivered results first-hand. This seasoned expertise translates to pragmatic and proven counsel who can accomplish things—leading fractional CMOs average 15-20 years in leadership roles.

6. Immediate Impact, No Ramp-Up Time

With deep expertise in their chosen specialty, fractional CMOs make immediate contributions without months of learning curves. They rapidly understand vital challenges, quickly set strategic direction, and have the skills to execute flawlessly. There is no downtime or slow momentum build. The right fractional CMO begins driving impact almost instantly.

7. Network of Complementary Experts

Top fractional CMOs maintain professional networks featuring other seasoned marketing specialists. This provides access to vetted, complementary experts who expand and enhance available skillsets beyond any full-time CMO. You gain multiple big-agency capabilities minus the big-budget fees.

8. State-of-the-Art Methods and Tools

Skilled fractional CMOs stay on the leading edge of techniques and technologies within their fields of focus. They invest heavily in their professional development and continually expand their expertise. This proficiency translates into leveraging the latest methods and tools to create breakthrough marketing.

9. Accountability for Results

Fractional projects often use milestones tied to compensation to ensure work quality and drive completion. Unlike salaried full-time CMOs, direct financial accountability is linked to actual delivery and outcomes achieved. This incentive structure helps align priorities and ensure a return on investment.

10. Cultural and Strategic Alignment

The best fractional CMOs take the time upfront to deeply understand your organization and stakeholders, existing brand positioning and persona, and strategic vision and objectives. Recommendations are culturally attuned and optimized to complement company direction. This contextual integration allows much more effective planning and implementation.

The Marketing Leadership Game Has Changed – Flexibility and Agility Win

Modern marketing is now a dynamic, fast-paced environment demanding specialized skills, technology integration, analytical rigor, and global perspectives. Traditional full-time marketing models strain to keep pace in today’s disrupted marketplace. Fractional CMOs deliver greater flexibility, expertise, accountability, and overall ROI.

Rather than drowning in inflated overhead and generalized skillsets or attempting do-it-yourself stopgaps, a fractional CMO targeted to your situation offers today’s most intelligent path to marketing success. On-demand access to proven leadership without unnecessary costs or capacity is an unbeatable combination.

The rules have changed – fractional expertise focused purely on results provides unmatched leverage for seizing opportunities and driving growth. The time has come to rethink the marketing status quo. In the new digital era, fractional is better.

Hire a Leading B2B SaaS Fractional CMO

If your company needs a B2B SaaS fractional CMO, consider working with Peter Geisheker. Peter has been providing Fractional CMO services for over 20 years and has expertise in growth tactics and conversion optimization. View Peter’s Fractional CMO case studies.