The Geisheker Group’s specialty is building high-volume lead generation programs for B2C and B2B companies as well as providing Fractional CMO Services for companies that need marketing strategy development, execution, and leadership.
Depending on the needs of our clients and their advertising budget, we incorporate dozens of different advertising channels to maximize lead generation volume. These channels include:
A Proven and Highly Strategic Marketing and Client Acquisition Program for B2B Accelerated Business Growth
1. Define Marketing Program Objectives:
Define measurable success for your marketing program. Define lead, sales, and customer acquisition goals and time frames.
2. Research Client, Market, and Customer Intelligence:
Understand new trends, competitive threats, and opportunities. Customer analysis and research identify who ideal customers are, where they are, and why they buy from you.
3. Develop a Unique Value Proposition, a Core Story, and a Strategic Market Brand Position:
Identify and articulate your Unique Value Proposition. Explain the reason(s) why a prospective customer should choose you over a competitor, your product/service over an alternative, or take action versus doing nothing at all. Define your Strategic Market Brand Position.
4. Create Marketing Communication Materials/Literature:
Create a unified message across all sales and marketing channels. Incorporate your Unique Value Proposition, Core Story, and Strategic Market Brand Position into all online and offline marketing and advertising communication materials.
5. Marketing Channel Implementation:
Launch your strategic marketing program to develop awareness, lead generation, and client acquisition. Utilize leading marketing tactics to reach, educate, and drive leads and sales.
6. Client Retention and Brand Loyalty:
Create and implement a client retention and brand loyalty program so clients remain loyal for life, they refer quality new clients to you, provide you with testimonials, and purchase more often from your company.
7. Implement Sales Funnel Conversion Optimization:
Test, measure, and improve results against defined metrics. You can’t improve what you don’t track, test, and measure. The difference between average companies and great companies is great companies continuously test and optimize everything in their marketing and sales process to systematically achieve more profitable results while average companies test little to nothing and “hope for the best.”