Peter Geisheker, CEO of The Geisheker Group, is a Fractional CMO with a proven track record of growing companies, especially tech startups. Peter’s strategic insights and hands-on approach make him a valuable partner for companies seeking accelerated growth and marketing leadership.
Peter leverages his deep expertise in tech marketing strategy, team leadership, high-volume lead generation, and conversion optimization to drive high-growth results for his clients.
Peter Geisheker, Fractional CMO
Let’s get to know each other and discuss your business, your goals, and if we would be a good fit to work together with me leading your marketing team and helping you grow your business as your Fractional CMO.
Call or text me, Peter Geisheker, at (920) 318-0654 or complete the short contact form below.
This analysis of SightCall's marketing strategy demonstrates how we successfully supported this B2B SaaS organization's lead generation and sales growth.
Through a niche marketing strategy, we helped Beonic.com, an international B2B SaaS provider, to facilitate substantial expansion of its lead generation program, customer base, and revenue.
Leveraging analytics and assessment of PegEx's niche target market, we formulated an integrated marketing strategy enabling this B2B software company to dramatically increase leads and conversions across the sales funnel.
The Chief Marketing Officer (CMO) role has changed dramatically over the past decade. With the rise of digital marketing, social media, and ever-evolving consumer preferences, marketing has become more complex than ever. This has led many small to mid-sized companies to rethink the traditional full-time CMO role.
Instead, fractional CMO services have become an appealing alternative for many organizations. With a fractional CMO, you get targeted expertise as needed without paying a full-time salary and benefits. This agile approach to marketing leadership allows greater flexibility to adapt to market changes.
Here are ten compelling reasons why hiring a fractional over full-time CMO may be the more intelligent move:
A fractional CMO is hired based on specialized expertise aligned with your immediate business goals. For example, you can bring in a fractional CMO specializing in digital marketing transformation or brand repositioning without paying for unnecessary services. They provide focused, objective advice and execution specifically in their domain. Peter Geisheker’s experience and expertise is in B2B SaaS marketing.
Marketing needs fluctuate throughout the year and often require varying areas of expertise. A full-time CMO with generalized knowledge may fall short here. A B2B SaaS Fractional CMO like Peter Geisheker allows you to scale talent up or down as needed to match workloads. You can also access different skill sets for specific campaigns and initiatives without excess capacity during slower periods.
You gain tremendous financial savings by only paying for work delivered instead of carrying excess salary and benefits costs. Fractional CMO fees follow a retainer structure that is 1/3 to 1/4 the price of a full-time CMO salary while still getting high-caliber talent. Why pay $400,000 (or more) plus benefits for a full-time CMO when, for only $12k per month, you can get Peter Geisheker as your Fractional CMO?
Unlike a full-time CMO who must justify the role, a fractional CMO like Peter Geisheker takes an unbiased look at your business and provides entirely objective input. This lends well to developing strategies free of internal biases, politics, or sacred cow mentalities that can inhibit innovation. Peter can also benchmark your marketing against the best-in-class with an outside-in view.
Vetted fractional CMOs like Peter Geisheker have years of real-world marketing leadership experience. They’ve run marketing departments, led full P&Ls, managed teams, executed strategies, and delivered results first-hand. This seasoned expertise translates to pragmatic and proven counsel who can accomplish things—leading fractional CMOs average 15-20 years in leadership roles. Peter has over 20 years of experience in B2B SaaS marketing.
With deep expertise in their chosen specialty, fractional CMOs make immediate contributions without months of learning curves. They rapidly understand vital challenges, quickly set strategic direction, and have the skills to execute flawlessly. There is no downtime or slow momentum build. Peter Geisheker can begin driving impact for your company from day 1.
Top fractional CMOs maintain professional networks featuring other seasoned marketing specialists. This provides access to vetted, complementary experts who expand and enhance available skill sets beyond any full-time CMO. You gain multiple big-agency capabilities minus the big-budget fees. Peter has relationships with some of the world’s leading copywriters and digital advertising specialists who will give your company a substantial competitive advantage.
Skilled fractional CMOs stay on the leading edge of techniques and technologies within their fields of focus. They invest heavily in their professional development and continually expand their expertise. This proficiency translates into leveraging the latest methods and tools to create breakthrough marketing.
Fractional projects often use milestones tied to compensation to ensure work quality and drive completion. Unlike salaried full-time CMOs, direct financial accountability is linked to actual delivery and outcomes achieved. This incentive structure helps align priorities and ensure a return on investment.
The best fractional CMOs take the time upfront to deeply understand your organization and stakeholders, existing brand positioning and persona, and strategic vision and objectives. Recommendations are culturally attuned and optimized to complement company direction. This contextual integration allows much more effective planning and implementation.
Modern marketing is now a dynamic, fast-paced environment demanding specialized skills, technology integration, analytical rigor, and global perspectives. Traditional full-time marketing models strain to keep pace in today’s disrupted marketplace. Fractional CMOs deliver greater flexibility, expertise, accountability, and overall ROI.
Rather than drowning in inflated overhead and generalized skillsets or attempting do-it-yourself stopgaps, a fractional CMO targeted to your situation offers today’s most intelligent path to marketing success. On-demand access to proven leadership without unnecessary costs or capacity is an unbeatable combination.
The rules have changed – fractional expertise focused purely on results provides unmatched leverage for seizing opportunities and driving growth. The time has come to rethink the marketing status quo. In the new digital era, fractional is better.
Copyright 2024 The Geisheker Group, Inc., a Fractional CMO Agency.