• Peter Geisheker, a Fractional Chief Marketing Officer, leading your marketing program and team for 40 hours per month
• Deploys the Functional Marketing® Framework to build out your marketing strategy, establish KPIs and reporting, define positioning, and more
• Functional Marketing® Systems Map delivered after the first 30 days
• Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the marketing team
• Hire, train, evaluate, and fire marketing vendors, employees, and contractors
• 3-month minimum commitment
• Investment: $12,000/month. As a comparison, the average salary for a full-time CMO at a tech company is $400,000/year plus benefits and stock options, making the cost of a full-time CMO closer to $500,000 per year ($41,667 per month). Now you see why hiring Peter Geisheker as your Fractional CMO at less than 1/3 of that cost (about 71% less) is a much wiser investment.

• Peter Geisheker, a Fractional Chief Marketing Officer, leading your marketing program and team for 20 hours per month
• Deploys the Functional Marketing® Framework to build out your marketing strategy, establish KPIs and reporting, define positioning, and more
• Functional Marketing® Systems Map delivered after the first 30 days
• Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the marketing team
• Hire, train, evaluate, and fire marketing vendors, employees, and contractors
• 3-month minimum commitment
• Investment: $7,000/month. As a comparison, the average salary for a full-time CMO at a tech company is $400,000/year plus benefits and stock options, making the cost of a full-time CMO closer to $500,000 per year ($41,667 per month). Now you see why hiring Peter Geisheker as your Fractional CMO at 1/5 that cost (about 83% less) is a much wiser investment.

• Peter Geisheker, a Fractional Chief Marketing Officer, leading your team as a strategic advisor for 2-hours per week
• Available after at least one 90-day sprint with Package 1 or 2, CMOx Engaged 40 or 20
• Quarterly Planning calls quarterly, Sprint Planning calls led twice-monthly
• Unlimited email correspondence during business hours
• Grow long-term with the least financial risk 
• Access to our marketing campaign standard operating procedures (SOPs)
• 6-month commitment
• Investment: $4,000/month

This analysis of SightCall's marketing strategy demonstrates how we successfully supported this B2B SaaS organization's lead generation and sales growth.

Click here to download the case study as a pdf.

Through a niche marketing strategy, we helped Beonic.com, an international B2B SaaS provider, to facilitate substantial expansion of its lead generation program, customer base, and revenue.

Click here to download the case study as a pdf.

Leveraging analytics and assessment of PegEx's niche target market, we formulated an integrated marketing strategy enabling this B2B software company to dramatically increase leads and conversions across the sales funnel.

Click here to download the case study as a pdf.

The Chief Marketing Officer (CMO) role has changed dramatically over the past decade. With the rise of digital marketing, social media, and ever-evolving consumer preferences, marketing has become more complex than ever. This has led many small to mid-sized companies to rethink the traditional full-time CMO role.

Instead, fractional CMO services have become an appealing alternative for many organizations. With a fractional CMO, you get targeted expertise as needed without paying a full-time salary and benefits. This agile approach to marketing leadership allows greater flexibility to adapt to market changes.

Here are ten compelling reasons why hiring a fractional over full-time CMO may be the more intelligent move:

A fractional CMO is hired based on specialized expertise aligned with your immediate business goals. For example, you can bring in a fractional CMO specializing in digital marketing transformation or brand repositioning without paying for unnecessary services. They provide focused, objective advice and execution specifically in their domain. Peter Geisheker’s experience and expertise is in B2B SaaS marketing.

Marketing needs fluctuate throughout the year and often require varying areas of expertise. A full-time CMO with generalized knowledge may fall short here. A B2B SaaS Fractional CMO like Peter Geisheker allows you to scale talent up or down as needed to match workloads. You can also access different skill sets for specific campaigns and initiatives without excess capacity during slower periods.

You gain tremendous financial savings by only paying for work delivered instead of carrying excess salary and benefits costs. Fractional CMO fees follow a retainer structure that is 1/3 to 1/4 the price of a full-time CMO salary while still getting high-caliber talent. Why pay $400,000 (or more) plus benefits for a full-time CMO when, for only $12k per month, you can get Peter Geisheker as your Fractional CMO?

Vetted fractional CMOs like Peter Geisheker have years of real-world marketing leadership experience. They’ve run marketing departments, led full P&Ls, managed teams, executed strategies, and delivered results first-hand. This seasoned expertise translates to pragmatic and proven counsel who can accomplish things—leading fractional CMOs average 15-20 years in leadership roles. Peter has over 20 years of experience in B2B SaaS marketing.

With deep expertise in their chosen specialty, fractional CMOs make immediate contributions without months of learning curves. They rapidly understand vital challenges, quickly set strategic direction, and have the skills to execute flawlessly. There is no downtime or slow momentum build. Peter Geisheker can begin driving impact for your company from day 1.

Top fractional CMOs maintain professional networks featuring other seasoned marketing specialists. This provides access to vetted, complementary experts who expand and enhance available skill sets beyond any full-time CMO. You gain multiple big-agency capabilities minus the big-budget fees. Peter has relationships with some of the world’s leading copywriters and digital advertising specialists who will give your company a substantial competitive advantage.

Skilled fractional CMOs stay on the leading edge of techniques and technologies within their fields of focus. They invest heavily in their professional development and continually expand their expertise. This proficiency translates into leveraging the latest methods and tools to create breakthrough marketing.

Fractional projects often use milestones tied to compensation to ensure work quality and drive completion. Unlike salaried full-time CMOs, direct financial accountability is linked to actual delivery and outcomes achieved. This incentive structure helps align priorities and ensure a return on investment.

The best fractional CMOs take the time upfront to deeply understand your organization and stakeholders, existing brand positioning and persona, and strategic vision and objectives. Recommendations are culturally attuned and optimized to complement company direction. This contextual integration allows much more effective planning and implementation.