Marketing for Law
Firms
The
Geisheker Group marketing firm
helps law firms build and
implement powerful marketing programs to attract new
clients.
For more information on
our marketing firm and how we can help you market your
law firm, please
click here to email us or call
us today at (920)
471-1638.
Here is a brief media
marketing outline for a law firm. This plan is for
personal injury and medical malpractice attorneys.
Law Firm Marketing
- Print:
Classified ads:
- Run multiple
ads in your city’s major newspaper with each ad
targeting a different case type (personal
injury, medical malpractice, etc.).
- Test
classifieds in other smaller local newspapers
and publications.
- Utilize the
Geisheker Group’s statistical ad testing
methodology
www.geisheker.com
Potential
Classified Advertising Tactics
- “Public
Notice” Pre-recorded hot line or free report
from site.
- Do you have a
case? Medical, personal injury, etc.
- "7 Questions
You Should Ask To Determine If An Attorney Is
Competent"
- “Were you
given the wrong prescription”?
Law Firm Marketing
- Internet Marketing:
-
Search engine
optimization (getting your website ranked high in
search engine search results for specific keywords
such as (New Orleans personal injury attorney, New
Orleans personal injury lawyer, etc.)
-
Expand Internet
marketing campaign by implementing a Google AdWords
campaign for specific geographic locations. Conduct
keyword research to discover the exact search terms
people are using to find law firms in your
geographic location.
-
Create a facebook.com
profile and network with people in your local
community.
Law Firm Marketing
- Referral Program:
-
Implement a direct
mail and/or email referral program to the law firm’s
database of contacts
-
Once per month
send the list a tips article and ask for
referrals
-
Every 2 months
write and send a referral postcard to the list.
-
Implement a referral
program with 50 attorneys in your city.
-
Letter to be sent
with a gift. The letter and gift referral
campaign should be implemented each quarter.
-
Join BNI, a
professional networking service for business
professionals. For more information please visit
http://www.bni.com/ . They charge about
$400/year.
Law Firm Marketing
- Publicity:
-
Write and distribute a
new press release to local media every 1-2 months
-
Speaking engagements
at Businesses, civic organizations etc.
Law Firm Marketing
- Phone Book / Yellow Pages:
Law Firm Marketing
- TV & Radio
-
TV commercial on local
station(s)
-
Consider TV
commercials on cable TV for local advertising
-
Radio commercials on
local stations that serve our target demographic
For more information on
our marketing firm and how we can help you market your
law firm, please
click here to email us or call
us today at (920)
471-1638.
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