Inbound marketing techniques are designed to capture the attention of customers and draw them to your brand. Below are five effective inbound marketing tips that will help you use this marketing strategy to build your customer base.
1. Use data to measure and monitor your success.
Before you can begin improving your inbound marketing strategies, you need to know where you stand and how you will measure success. Use analytics and data to determine how much inbound traffic you currently receive, as well as its source. Monitor these metrics as you make changes to your strategy so that you know what techniques are most effective.
2. Develop a strong website.
Having a functional website is essential for any company hoping to grow through inbound marketing. Make sure that your site is not only visually appealing, but that it also provides users with the information they need quickly and effectively. Monitor your load times to prevent users from getting frustrated when they visit your most popular pages. In addition, invest in other tools designed to improve inbound marketing, such as SMS marketing software and other content distribution technologies.
3. Promote your website as much as possible.
Even the best website will be ineffective if no one knows how to find it. Include links to your website in as many locations as possible, including on your blog, on Facebook, on Twitter and on every other content channel you manage. You should also add your web address to any printed marketing materials you produce, as well as to any emails or SMS messages you send to consumers.
4. Use search engine optimization to draw in more traffic.
Search engine optimization, or SEO, is a technique used to promote your website on search engines. Use SEO best practices to boost your website’s position in search engine results for specific queries. There are a variety of ways to improve your ranking in search results, including adding keywords to your website, link building and more. However, no website will succeed without high-quality content, so avoid the temptation to take shortcuts. If necessary, consider hiring an SEO professional to help you promote your site.
5. Create new content on a regular basis.
One of the most important components of any inbound marketing plan is content. You should be posting new content on a regular basis using multiple channels, such as blogging, social media and your website. Make sure that the content you post is both engaging and relevant. For the best results, tailor all of your content to its intended platform and audience.
Inbound marketing will not be a success overnight. However, with continued, consistent efforts, you can use inbound marketing to grow your consumer base and increase the overall profitability of your business.
Ken Rhie is the CEO of Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation.